How to Develop Your Content Acquisition Plan
Posted: Thu Jan 30, 2025 10:13 am
The definition of acquisition and the value of people
In one of the definitions of the RAE (Royal Spanish Academy), acquisition is:
A person whose services or help are considered valuable.
Based on this definition, we understand that there is someone who, through their services, will help us obtain, in this case, clients, or perhaps we can interpret the acquisition process as medical mail list the way to obtain these valuable people.
Let's dig a little deeper into this definition and come up with a single goal: Acquire customers through content .
Based on this objective, we are going to develop an exercise that will help you understand who is doing very well today in their customer acquisition process.
The magic duo
To achieve this specific objective we will first assemble our team:
– Content developer (who may be a journalist or a writing talent): Someone specialized in generating specific content that can be written, audio or video. The main thing is that the content you develop meets the following requirements:
Be guided by the desired objective : For example, the development of landing pages with the main objective of selling has become very fashionable.
Recognize good references : Obtain the desired information from a good source.
Be clear and conceptual : Clarity can be given in the proximity of the message, many technical concepts can be confusing and leave more doubts, instead of clarifications. And conceptualization means not filling with many words, but rather summarizing the idea without losing details.
– Community Manager : Managing the community around our product is a key point to keep the content fresh and mobilized. This activity must be able to identify users who provide value, either in content or in references from new users. Where the central objective must focus on the growth of the community.
[Tweet “Community management around our product is a key point to keep the content fresh and mobilized”]
At the same time, the person must have the ability to understand the information and be able to interpret reports from different analysis tools such as:
Google Analytics : a free tool that allows you to analyze visits to your website and that since April has changed its configuration, with the aim of identifying users as unique individuals.
Crazzy Egg : This tracking system is based on heat and click graphs, which allow you to know where users are clicking within your website.
Trak.io : another tool that allows you to know the people who enter your website, and if you can identify the name or email you can complete their profile to recognize the activities that these users carry out on your site.
Mixpanel : This is a more complete version of trak.io, as it is complemented by other tracking systems that help you understand the chains on your site that may be causing users to leave (before achieving conversion).
Among others.
With this duo we can begin our journey towards obtaining potential clients.
Contents with objectives
The first step in Growth Hacking Marketing is to understand which forms, structures and elements in the content have achieved the greatest success on current platforms. This will help you understand the path to achieving the desired goal: ACQUISITION !
[Tweet “The first step in Growth Hacking Marketing is to understand the forms, structures and elements in the content”]
Using a presentation image
Like a good music album cover or movie poster, the use of an image that accompanies the content is practically an obligation for the presentation of a product.
For this, a large image at the top can represent well what we want to express. In this case, appsumo.com uses an image in the header of each page as a presentation of the product they are selling.
In one of the definitions of the RAE (Royal Spanish Academy), acquisition is:
A person whose services or help are considered valuable.
Based on this definition, we understand that there is someone who, through their services, will help us obtain, in this case, clients, or perhaps we can interpret the acquisition process as medical mail list the way to obtain these valuable people.
Let's dig a little deeper into this definition and come up with a single goal: Acquire customers through content .
Based on this objective, we are going to develop an exercise that will help you understand who is doing very well today in their customer acquisition process.
The magic duo
To achieve this specific objective we will first assemble our team:
– Content developer (who may be a journalist or a writing talent): Someone specialized in generating specific content that can be written, audio or video. The main thing is that the content you develop meets the following requirements:
Be guided by the desired objective : For example, the development of landing pages with the main objective of selling has become very fashionable.
Recognize good references : Obtain the desired information from a good source.
Be clear and conceptual : Clarity can be given in the proximity of the message, many technical concepts can be confusing and leave more doubts, instead of clarifications. And conceptualization means not filling with many words, but rather summarizing the idea without losing details.
– Community Manager : Managing the community around our product is a key point to keep the content fresh and mobilized. This activity must be able to identify users who provide value, either in content or in references from new users. Where the central objective must focus on the growth of the community.
[Tweet “Community management around our product is a key point to keep the content fresh and mobilized”]
At the same time, the person must have the ability to understand the information and be able to interpret reports from different analysis tools such as:
Google Analytics : a free tool that allows you to analyze visits to your website and that since April has changed its configuration, with the aim of identifying users as unique individuals.
Crazzy Egg : This tracking system is based on heat and click graphs, which allow you to know where users are clicking within your website.
Trak.io : another tool that allows you to know the people who enter your website, and if you can identify the name or email you can complete their profile to recognize the activities that these users carry out on your site.
Mixpanel : This is a more complete version of trak.io, as it is complemented by other tracking systems that help you understand the chains on your site that may be causing users to leave (before achieving conversion).
Among others.
With this duo we can begin our journey towards obtaining potential clients.
Contents with objectives
The first step in Growth Hacking Marketing is to understand which forms, structures and elements in the content have achieved the greatest success on current platforms. This will help you understand the path to achieving the desired goal: ACQUISITION !
[Tweet “The first step in Growth Hacking Marketing is to understand the forms, structures and elements in the content”]
Using a presentation image
Like a good music album cover or movie poster, the use of an image that accompanies the content is practically an obligation for the presentation of a product.
For this, a large image at the top can represent well what we want to express. In this case, appsumo.com uses an image in the header of each page as a presentation of the product they are selling.