New Facebook Ads Manager – What's Changed?
Posted: Thu Jan 30, 2025 9:10 am
A few months ago, Facebook announced that it was eliminating Power Editor – one of the tools in the advertising ecosystem that had many supporters due to its different way of managing campaigns. Accounts abroad were changed much earlier. A few days ago, they also entered Poland. What really changed?
How do I restore the old Facebook Ads Manager?
Facebook is removing Power Editor – but is it really?
Facebook didn't so much remove Power Editor as integrate it with Ads Manager.
Gradually, the Ads Manager interface was changed to look more and more vietnam rcs data like the familiar Power Editor tabs.
If you have been using Power Editor on a regular basis, you will not be surprised by many differences, and the new features may even be a bit annoying. Why – more on that later in the text. But let's start from the beginning.
Facebook Ads Manager – Where is it?
The new Ads Manager is still in the same place.
You can access it as standard from the Facebook Ads Management menu or, if you use Business Manager , via business.facebook.com, selecting the appropriate advertising account.
What has changed?
Several features now look slightly different, are located differently, or work differently.
The ad creation button (green) has changed its place. Ad export and reporting have been brought to the forefront. You can also edit multiple elements of any ad stage (including active ones) at once.
How do I restore the old Facebook Ads Manager?
Facebook is removing Power Editor – but is it really?
Facebook didn't so much remove Power Editor as integrate it with Ads Manager.
Gradually, the Ads Manager interface was changed to look more and more vietnam rcs data like the familiar Power Editor tabs.
If you have been using Power Editor on a regular basis, you will not be surprised by many differences, and the new features may even be a bit annoying. Why – more on that later in the text. But let's start from the beginning.
Facebook Ads Manager – Where is it?
The new Ads Manager is still in the same place.
You can access it as standard from the Facebook Ads Management menu or, if you use Business Manager , via business.facebook.com, selecting the appropriate advertising account.
What has changed?
Several features now look slightly different, are located differently, or work differently.
The ad creation button (green) has changed its place. Ad export and reporting have been brought to the forefront. You can also edit multiple elements of any ad stage (including active ones) at once.