WHAT CONCLUSIONS CAN WE DRAW FROM THIS?
Posted: Thu Jan 30, 2025 8:12 am
Let's try another method:
Let's choose a more general interest, in this case "Running". It covers 3,900,000 users.
And let's exclude something related to sports, but not identical, like "Strength Training". Theoretically, these are two types of sports, and therefore two different groups of people.
It turns out, however, that when we exclude this second interest, at the time I record this podcast, our group will be reduced to 2,100,000.
This means that the above groups overlap almost half.
And it will be similar not only in the case of broad interests such as running or south africa rcs data strength training, but also in narrow ones, such as types of programming (JavaScript, PHP, C++) or types of fishing (carp or spinning).
Surprising, right? That's how Facebook advertising works.
Firstly, interests on Facebook (and Instagram) do not always correspond to our ideas.
First of all, they are not that precise. Although there are many people who still believe in microtargeting and super-precise selection of your target group.
Theoretically, the system allows for this by dividing the run into five kilometers, one mile, one kilometer, five thousand meters, and so on.
However, the advertising algorithm starts from the very common-sense assumption that if you are interested in one type of running, you may also be interested in another.
Similarly, if I like one type of fishing, I am probably interested in others as well.
Let's choose a more general interest, in this case "Running". It covers 3,900,000 users.
And let's exclude something related to sports, but not identical, like "Strength Training". Theoretically, these are two types of sports, and therefore two different groups of people.
It turns out, however, that when we exclude this second interest, at the time I record this podcast, our group will be reduced to 2,100,000.
This means that the above groups overlap almost half.
And it will be similar not only in the case of broad interests such as running or south africa rcs data strength training, but also in narrow ones, such as types of programming (JavaScript, PHP, C++) or types of fishing (carp or spinning).
Surprising, right? That's how Facebook advertising works.
Firstly, interests on Facebook (and Instagram) do not always correspond to our ideas.
First of all, they are not that precise. Although there are many people who still believe in microtargeting and super-precise selection of your target group.
Theoretically, the system allows for this by dividing the run into five kilometers, one mile, one kilometer, five thousand meters, and so on.
However, the advertising algorithm starts from the very common-sense assumption that if you are interested in one type of running, you may also be interested in another.
Similarly, if I like one type of fishing, I am probably interested in others as well.