It is available everywhere and it is simple
Posted: Thu Jan 30, 2025 7:09 am
An eCommerce must be ubiquitous, that is, it must be available everywhere. Whether the person is connected from home, from work or from the car, at any time, they can make the purchase, this is called a market place.
Furthermore, making this purchase should be simple, without having to invest too much time, physical or cognitive effort. Something that does not happen with other types of marketing. Because, for example, going to a shopping mall requires an effort that an online store must set aside.
It has global reach
In other words, your eCommerce, in the healthtrax corporate email list case of B2B, B2C, C2C and C2B, must give the possibility of making purchases anywhere in the world. It must transcend not only geographical barriers, but also language and, in many cases, cultural barriers. You must be able, gradually of course, to penetrate several markets thanks to the resources that an online store gives you.
Meets universal standards
Unlike radio and television, which have different frequencies in each country, Internet standards are the same here and in China, which reduces costs for a business that wants to operate internationally.
Better quality of information
When we talk about “quality of information” we mean that thanks to the hypertextual characteristics of the Internet, it is possible to give more tools (information) to users to be able to choose what they need and depending on the type of user, the message can be adjusted.
For example, you can integrate video, images and audio that allow for a completely different user experience than reading an ad in a newspaper. In addition, you can compare the experiences of other users through comments.
Furthermore, making this purchase should be simple, without having to invest too much time, physical or cognitive effort. Something that does not happen with other types of marketing. Because, for example, going to a shopping mall requires an effort that an online store must set aside.
It has global reach
In other words, your eCommerce, in the healthtrax corporate email list case of B2B, B2C, C2C and C2B, must give the possibility of making purchases anywhere in the world. It must transcend not only geographical barriers, but also language and, in many cases, cultural barriers. You must be able, gradually of course, to penetrate several markets thanks to the resources that an online store gives you.
Meets universal standards
Unlike radio and television, which have different frequencies in each country, Internet standards are the same here and in China, which reduces costs for a business that wants to operate internationally.
Better quality of information
When we talk about “quality of information” we mean that thanks to the hypertextual characteristics of the Internet, it is possible to give more tools (information) to users to be able to choose what they need and depending on the type of user, the message can be adjusted.
For example, you can integrate video, images and audio that allow for a completely different user experience than reading an ad in a newspaper. In addition, you can compare the experiences of other users through comments.