Main Aspects that Impact the Achievement of Results

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1. Analyze your current situation and set your goals
To determine where you want to go, you need to ask yourself, “Where is my brand or business now?” You need to determine your current situation in three aspects:

Brand.
Competence.
Customer.
By defining these factors, you will have an furniture manufacturers in usa email list objective view of where you stand, and with this you will be able to make the best decisions.

2. Brand situation
Vitamin C TDB, our hypothetical case, is a brand that was born in 2019. Its concept is to provide comfort and elegance to women who go to the beach.

At the beginning of working with the brand, growth and sales were good, but in the last year they dropped by 60%. The reason?

Low investment in advertising and lack of clear marketing and communication objectives.

In 2021, a website was opened, where in addition to allowing contact with the brand and offering the address of the physical store, purchases could be made and delivery of the order could be arranged to wherever the customer desired.

However, although traffic to the website is positive, sales through this platform have only reached 15% of the total distribution channels.

3. Competitive situation
Our hypothetical brand's direct competition is Guayaba TDB. This brand has a website where all its products are displayed, but it is not very suitable for navigation. Its social networks are very active and they also use them as a customer service channel.

As we have pointed out, the main weakness of this competition is that it limits itself to uploading its new products to the website and social networks, but does not use these platforms to generate an emotional connection with the customer.

4. Customer situation
Users have been able to recognise the brand and visit the website. Visitors browse and click on several products. They even put them in their shopping cart, but, as we have pointed out, only 20% of them actually make the purchase.

5. Define your target audience
The time has come to define who you are going to target through your content on the different platforms.

This point is of utmost importance, because it is necessary to understand who our potential client or buyer persona is : what they like, what they dislike, how old they are, what their socioeconomic level is, what their needs are.

Defining your Buyer Personas will help you focus your content strategy on a particular customer profile, obtaining much more beneficial results than if we target an audience that we do not know or understand.

There are different characteristics that must be considered when profiling your Buyer Persona, but you have to focus on the most important ones, the ones that will really help you understand their desires and objectives.

Factors to consider when creating your target audience
Let's look at the factors to consider when creating this profile:

Personal profile: name, company and professional position. Your seniority, education, hobbies, gender, age, income, location and the devices you use to connect to the Internet.
Objectives: personal, professional and other.
Difficulties: what impediments or problems do you usually encounter personally (for example, lack of time) and professionally (for example, your ability to make decisions on certain issues).
Solutions : What solutions does your company offer to solve their different problems? What services or products do you provide for this purpose?
Keywords: What keywords does your buyer persona use when searching for information? Where do they search for information? On Google or other services?
And finally, you need to know if they are aware that your services or products can meet their needs.