Marketing Plan Strategies and Tactics
Posted: Thu Jan 30, 2025 5:48 am
This is the reason for all the description, analysis and objectives that we previously set out.
Strategy is the core of the marketing plan, it direct mail marketing for personal injury email list indicates the decisions made and converted into instructions for achieving goals and objectives. Among them, we mention:
Briefcase
The purpose of this strategy is to prioritize the investment of resources to ensure that they are available to achieve the stated objectives.
Segmentation
To optimize your efforts, divide your niche and identify segments taking into account variables such as geography, demographics, psychographics and behavior.
When communicating with your segments, a key strategy will be to choose a brand personality that is in line with what customers are looking for.
Brand personality is a strategy used by many companies to connect empathetically with their target audience.
Through it you can strengthen the relationship with your clients, build loyalty and make them remember you more than your competition.
The key to this strategy is to humanize your company by giving it emotional characteristics. You can achieve this through visuals or the way you interact with users through different platforms.
To capture the attention of your target audience, communicate naturally and transparently, and express the values behind your products. Remember to use the language that people expect from your brand.
To create your brand personality, you can draw on the following archetypes: the creator, the hero, the rebel, the lover, the common man, the wise man, the explorer, the innocent, the ruler, the jester, the protector, and the magician. Choosing the right archetype will allow you to connect more deeply with the people in your segments.
Positioning
Where are you in your consumers' minds? To carry out a positioning strategy, you must know and enhance the values that your niche appreciates about your brand. This can put you ahead of your competition.
Marketing Mix
The marketing mix is generally made up of the so-called 4Ps : product, price, place and promotion. These pillars are the foundation of your company and thanks to their coherence you will be able to promote your products and generate a greater reach.
This strategy is about placing the right product in the right place, at the right time and at the right price. It seems simple, but to do it successfully you need to know your business plan very well.
Please note:
The product is what covers a specific need. It can be tangible objects or various services, but they must be related to the demand of your public.
Price is the amount of money that the customer will pay to access our product. The survival and success of our company depends on its calculation and the benefits it generates.
In this regard, more important than the cost of production is the perception of value that your product has for your customers. If you set a low price, you may give the impression of low quality; but if you set a high price, they can look for the same benefit for less money.
When we talk about place or location, we are referring to the channels that the product uses to reach the consumer's hands. The most efficient ones are those that make your products more accessible.
That the promotion is intended to publicize your product , increase sales and improve the positioning of your brand.
At this point, consider the many ways to promote your products. You can do so through paid advertising in various media or with ads on the Internet; or opt for non-paid means, such as press releases or events.
Word of mouth will be one of your greatest allies when it comes to promoting your products: a satisfied and happy customer will help us by informally communicating the benefits of the product among their acquaintances.
6. Action Plan
This is the operational part of the marketing plan. It summarizes the aforementioned strategies to meet the objectives.
The types of actions that can be taken are:
Communication actions: promotion, advertising, direct marketing, etc.
Actions on products: making adjustments to packaging, brand development, image, etc.
Actions on prices: discounts or promotions.
Sales and distribution actions: changing or adding distribution channels.
7. Budget
It remains for us to break down the cost of carrying out the proposed strategies.
I recommend that you go back and do this exercise if you think you are implementing strategies that are outside your budget. A marketing plan also helps you identify flaws, such as overspending.
The idea is that you adapt the plan as your business grows.
8. Supervision
I suggest you establish control and monitoring measures, such as key performance indicators (KPIs) and hold regular meetings to find out how the marketing plan is going and to address unforeseen events.
Strategy is the core of the marketing plan, it direct mail marketing for personal injury email list indicates the decisions made and converted into instructions for achieving goals and objectives. Among them, we mention:
Briefcase
The purpose of this strategy is to prioritize the investment of resources to ensure that they are available to achieve the stated objectives.
Segmentation
To optimize your efforts, divide your niche and identify segments taking into account variables such as geography, demographics, psychographics and behavior.
When communicating with your segments, a key strategy will be to choose a brand personality that is in line with what customers are looking for.
Brand personality is a strategy used by many companies to connect empathetically with their target audience.
Through it you can strengthen the relationship with your clients, build loyalty and make them remember you more than your competition.
The key to this strategy is to humanize your company by giving it emotional characteristics. You can achieve this through visuals or the way you interact with users through different platforms.
To capture the attention of your target audience, communicate naturally and transparently, and express the values behind your products. Remember to use the language that people expect from your brand.
To create your brand personality, you can draw on the following archetypes: the creator, the hero, the rebel, the lover, the common man, the wise man, the explorer, the innocent, the ruler, the jester, the protector, and the magician. Choosing the right archetype will allow you to connect more deeply with the people in your segments.
Positioning
Where are you in your consumers' minds? To carry out a positioning strategy, you must know and enhance the values that your niche appreciates about your brand. This can put you ahead of your competition.
Marketing Mix
The marketing mix is generally made up of the so-called 4Ps : product, price, place and promotion. These pillars are the foundation of your company and thanks to their coherence you will be able to promote your products and generate a greater reach.
This strategy is about placing the right product in the right place, at the right time and at the right price. It seems simple, but to do it successfully you need to know your business plan very well.
Please note:
The product is what covers a specific need. It can be tangible objects or various services, but they must be related to the demand of your public.
Price is the amount of money that the customer will pay to access our product. The survival and success of our company depends on its calculation and the benefits it generates.
In this regard, more important than the cost of production is the perception of value that your product has for your customers. If you set a low price, you may give the impression of low quality; but if you set a high price, they can look for the same benefit for less money.
When we talk about place or location, we are referring to the channels that the product uses to reach the consumer's hands. The most efficient ones are those that make your products more accessible.
That the promotion is intended to publicize your product , increase sales and improve the positioning of your brand.
At this point, consider the many ways to promote your products. You can do so through paid advertising in various media or with ads on the Internet; or opt for non-paid means, such as press releases or events.
Word of mouth will be one of your greatest allies when it comes to promoting your products: a satisfied and happy customer will help us by informally communicating the benefits of the product among their acquaintances.
6. Action Plan
This is the operational part of the marketing plan. It summarizes the aforementioned strategies to meet the objectives.
The types of actions that can be taken are:
Communication actions: promotion, advertising, direct marketing, etc.
Actions on products: making adjustments to packaging, brand development, image, etc.
Actions on prices: discounts or promotions.
Sales and distribution actions: changing or adding distribution channels.
7. Budget
It remains for us to break down the cost of carrying out the proposed strategies.
I recommend that you go back and do this exercise if you think you are implementing strategies that are outside your budget. A marketing plan also helps you identify flaws, such as overspending.
The idea is that you adapt the plan as your business grows.
8. Supervision
I suggest you establish control and monitoring measures, such as key performance indicators (KPIs) and hold regular meetings to find out how the marketing plan is going and to address unforeseen events.