Platforms that use live streaming
Posted: Thu Jan 30, 2025 5:29 am
live-streaming-meaning
Many social platforms have joined the trend of live broadcasting.
As we mentioned previously, Instagram and crypto email list Facebook are some of them, but to make clear the options available to brands, we present them below.
Periscope
Periscope was the first app to implement Live Streaming.
After just four months on the market, the app already had more than 10 million monthly active users.
Launched in March 2015, it is the Twitter app that many brands have just begun to realize is the opportunity they have to interact directly with their audiences through this medium.
One of its features is that, of course, you will be able to watch a live event but you will also have the possibility to watch it about 24 hours after it ends.
The best way brands found to take advantage of Periscope was to implement it in their most important events, so that their customers would be present in one way or another.
Meerkat
It was characterized by being Periscope's most direct competitor since it had arrived just a little before it.
For iPhone users, it became the most popular app with the Live Streaming feature.
Both Periscope and Meerkat used their links to share them on the social network Twitter.
On the other hand, with the acquisition of Periscope by Twitter, Meerkat lost popularity and is now a social platform dedicated solely to the dissemination of videos.
What hurt Meerkat the most was that Twitter only allowed Periscope links for its live broadcasts.
Snapchat
Known by many, this social network is dedicated to the dissemination of ephemeral videos with the help of texts, drawings, filters, among others. The content will have a life of 24 hours, that is, it can only be seen within those 24 hours.
It is not as such an application dedicated to Live Streaming, but with the broadcast of the 2016 Oscars the platform took advantage of the opportunity to transfer its system to the PC.
In this way, users were able to watch the event live through Snapchat with the aim of connecting users with truly interesting content.
Facebook Live
Facebook Live videos are positioned at the top of the Facebook feed , and users receive notifications of new content.
Mark Zuckerberg's company had implemented Facebook Live only for certain verified accounts, but for some time now, users have been allowed to broadcast live.
Instagram
Instagram has made a real effort to keep us connected in every way: images, videos and now live broadcasts.
Unlike other platforms, Instagram Live will only allow live streaming and once it ends, it will be deleted forever without the possibility of rebroadcasting it.
All you need to enjoy this new Instagram feature is version 10.0 or higher.
The limit of this broadcast is one hour, but it has great advantages such as the possibility of notifying your followers while the broadcast lasts, as well as making comments and obtaining feedback on the broadcast through the characteristic hearts of the social platform.
YouTube Live
YouTube has been offering its users live streaming broadcasts for several years now.
YouTube has tested this new technology to broadcast live videos at events such as a U2 concert, a speech by Barack Obama and the Cricket League.
The downside to these live streams is that you have to be there for the actual event. The upside is that there are tools that allow you to schedule the stream you want to watch in iCal, Outlook, or Google Calendar.
What is Live Streaming TV?
The best example of this type of technology is Netflix.
With Netflix you have the possibility to watch movies and series that are normally broadcast on television using the streaming provided by the Internet.
This is achieved through fragments sent sequentially by the network. This also depends on the bandwidth.
Since large amounts of information are not stored, it is possible to play content without having to download the file, as we mentioned previously that happened in past years.
Many social platforms have joined the trend of live broadcasting.
As we mentioned previously, Instagram and crypto email list Facebook are some of them, but to make clear the options available to brands, we present them below.
Periscope
Periscope was the first app to implement Live Streaming.
After just four months on the market, the app already had more than 10 million monthly active users.
Launched in March 2015, it is the Twitter app that many brands have just begun to realize is the opportunity they have to interact directly with their audiences through this medium.
One of its features is that, of course, you will be able to watch a live event but you will also have the possibility to watch it about 24 hours after it ends.
The best way brands found to take advantage of Periscope was to implement it in their most important events, so that their customers would be present in one way or another.
Meerkat
It was characterized by being Periscope's most direct competitor since it had arrived just a little before it.
For iPhone users, it became the most popular app with the Live Streaming feature.
Both Periscope and Meerkat used their links to share them on the social network Twitter.
On the other hand, with the acquisition of Periscope by Twitter, Meerkat lost popularity and is now a social platform dedicated solely to the dissemination of videos.
What hurt Meerkat the most was that Twitter only allowed Periscope links for its live broadcasts.
Snapchat
Known by many, this social network is dedicated to the dissemination of ephemeral videos with the help of texts, drawings, filters, among others. The content will have a life of 24 hours, that is, it can only be seen within those 24 hours.
It is not as such an application dedicated to Live Streaming, but with the broadcast of the 2016 Oscars the platform took advantage of the opportunity to transfer its system to the PC.
In this way, users were able to watch the event live through Snapchat with the aim of connecting users with truly interesting content.
Facebook Live
Facebook Live videos are positioned at the top of the Facebook feed , and users receive notifications of new content.
Mark Zuckerberg's company had implemented Facebook Live only for certain verified accounts, but for some time now, users have been allowed to broadcast live.
Instagram has made a real effort to keep us connected in every way: images, videos and now live broadcasts.
Unlike other platforms, Instagram Live will only allow live streaming and once it ends, it will be deleted forever without the possibility of rebroadcasting it.
All you need to enjoy this new Instagram feature is version 10.0 or higher.
The limit of this broadcast is one hour, but it has great advantages such as the possibility of notifying your followers while the broadcast lasts, as well as making comments and obtaining feedback on the broadcast through the characteristic hearts of the social platform.
YouTube Live
YouTube has been offering its users live streaming broadcasts for several years now.
YouTube has tested this new technology to broadcast live videos at events such as a U2 concert, a speech by Barack Obama and the Cricket League.
The downside to these live streams is that you have to be there for the actual event. The upside is that there are tools that allow you to schedule the stream you want to watch in iCal, Outlook, or Google Calendar.
What is Live Streaming TV?
The best example of this type of technology is Netflix.
With Netflix you have the possibility to watch movies and series that are normally broadcast on television using the streaming provided by the Internet.
This is achieved through fragments sent sequentially by the network. This also depends on the bandwidth.
Since large amounts of information are not stored, it is possible to play content without having to download the file, as we mentioned previously that happened in past years.