The importance of user experience (UX) when doing digital marketing
Posted: Sun Dec 22, 2024 7:19 am
One of the most important issues for a marketing campaign, whether sponsored or organic, is to create a situation where users and potential customers can easily access our digital assets.
Often, a digital asset is a landing page, website, or service page. But there’s a big BUT: will they come? And if they do, will they figure out how to use the page and how to make the conversion we wanted?
I have gathered several important points about marketing korea telegram for user experience (UX). It is also important to know its value and how to gather all the necessary elements that can lead to a sale.
A good user experience results in faster conversions
UX plays a big part in an organization's marketing image, not only because of the direct impact it has on revenue and conversions, but also because it affects the user's overall feeling towards our brand or product.
ux-indonesia-w00FkE6e8zE-unsplash
UX isn’t just about accessibility and matching fonts. UX’s role is to influence marketing and create a memorable user experience when they arrive at our digital property. UX affects whether the user returns to the site once or makes a purchase on their first step.
If we have findings from UX people regarding content and certain flow processes that are successful or not, we can also improve our Marketing Channels . It will affect UX, conversions, and more. God forbid, this is a wheel that doesn’t have enough time to turn.
Simply put, UX and marketing should coexist.
Do your users smile when they enter your site? Great, Google will love it too.
Google values a good user experience.
Did the user come in and stay there for many seconds? Did he not leave the competitor? Did he find interest in the content of your site? Did he achieve his goal? Excellent.
rajeshwar-bachu-K4txLik7pnY-unsplash
In addition to giving your site value, Google now rates it more highly. Why? Google is saying to itself: Did the user search for something, did they get to the site, did they read the content from start to finish? Did they convert? This is probably a quality result for the user who typed the search into me, so I'm going to give this site a high rating, as similar users will probably like it too.
To achieve a good combination between marketing and UX, we need to understand what our market needs.
To know how to design the relevant site or page that users will reach as a result of our marketing activities, we must conduct market research as a prerequisite for the 2 intersecting categories: Marketing and UX.
Why conduct market research? Because we want to know which country we are targeting, which region, what specific users in that region like, why they will connect more, what they can’t stand, how old they are, why they will connect with our brand in terms of messaging and imagery, which marketing strategy will work the most, which marketing channel is the audience most likely to convert on, and more.
Often, a digital asset is a landing page, website, or service page. But there’s a big BUT: will they come? And if they do, will they figure out how to use the page and how to make the conversion we wanted?
I have gathered several important points about marketing korea telegram for user experience (UX). It is also important to know its value and how to gather all the necessary elements that can lead to a sale.
A good user experience results in faster conversions
UX plays a big part in an organization's marketing image, not only because of the direct impact it has on revenue and conversions, but also because it affects the user's overall feeling towards our brand or product.
ux-indonesia-w00FkE6e8zE-unsplash
UX isn’t just about accessibility and matching fonts. UX’s role is to influence marketing and create a memorable user experience when they arrive at our digital property. UX affects whether the user returns to the site once or makes a purchase on their first step.
If we have findings from UX people regarding content and certain flow processes that are successful or not, we can also improve our Marketing Channels . It will affect UX, conversions, and more. God forbid, this is a wheel that doesn’t have enough time to turn.
Simply put, UX and marketing should coexist.
Do your users smile when they enter your site? Great, Google will love it too.
Google values a good user experience.
Did the user come in and stay there for many seconds? Did he not leave the competitor? Did he find interest in the content of your site? Did he achieve his goal? Excellent.
rajeshwar-bachu-K4txLik7pnY-unsplash
In addition to giving your site value, Google now rates it more highly. Why? Google is saying to itself: Did the user search for something, did they get to the site, did they read the content from start to finish? Did they convert? This is probably a quality result for the user who typed the search into me, so I'm going to give this site a high rating, as similar users will probably like it too.
To achieve a good combination between marketing and UX, we need to understand what our market needs.
To know how to design the relevant site or page that users will reach as a result of our marketing activities, we must conduct market research as a prerequisite for the 2 intersecting categories: Marketing and UX.
Why conduct market research? Because we want to know which country we are targeting, which region, what specific users in that region like, why they will connect more, what they can’t stand, how old they are, why they will connect with our brand in terms of messaging and imagery, which marketing strategy will work the most, which marketing channel is the audience most likely to convert on, and more.