Take care with the meta description
Posted: Sun Dec 22, 2024 7:15 am
Navigational: used in cases where the person already knows your company and wants to get to your location or product.
Example: Digisac blog.
Commercial: used when the user wants more information about the product or service.
Here we include content in the form of lists, comparisons, step-by-step instructions, among others.
Transactional: when we already know which product or service we want to philippines cp number buy/hire, we use this type of word to locate available options, among them words such as: buy, sale, and registration are the most used.
Optimize images
When we publish an image on our website we have the option to include an Alt Text that describes that file.
Example: you can put the title of the article, or a phrase that represents that page; this allows users to reach you via Google Images.
Here we are talking about the summary that appears just below the title and which must contain a maximum of 160 characters.
It needs to create a sense of urgency, show the value of your solution and must contain a call to action at the end , for example: click here, find out more, talk to us.
See an example of a meta description below.
If you want to rank well on Google, put these tips into practice and keep reading.
Bet on internal links
The more time a person spends browsing your website, the more relevant it becomes to Google; to encourage this action, insert internal links into your content.
Example: in a blog post we can include links to other articles that complement that information, or even sell our service and direct it to another channel, such as WhatsApp.
This action is considered an SEO strategy that helps with good positioning.
Produce quality content
You can use all the techniques we talked about here, however, if the content is not attractive to the audience, you will not have good results.
We may have many visitors to our website, but the time spent is what counts for Google.
This time is represented by the “bounce rate”, because if I enter a page and stay for 5 seconds and then leave, the algorithm will think “this page did not offer a good user experience, so I will not put it on the first page.”
Increase page speed
A slow page that doesn't load images with quality changes users' perception of value.
Because if we access a website we want to find information quickly.
To avoid this problem, use Google PageSpeed Insights (PSI) to assess page speed and which areas you should optimize.
It brings several points of improvement for both desktop and smartphone; see an example below.
Example: Digisac blog.
Commercial: used when the user wants more information about the product or service.
Here we include content in the form of lists, comparisons, step-by-step instructions, among others.
Transactional: when we already know which product or service we want to philippines cp number buy/hire, we use this type of word to locate available options, among them words such as: buy, sale, and registration are the most used.
Optimize images
When we publish an image on our website we have the option to include an Alt Text that describes that file.
Example: you can put the title of the article, or a phrase that represents that page; this allows users to reach you via Google Images.
Here we are talking about the summary that appears just below the title and which must contain a maximum of 160 characters.
It needs to create a sense of urgency, show the value of your solution and must contain a call to action at the end , for example: click here, find out more, talk to us.
See an example of a meta description below.
If you want to rank well on Google, put these tips into practice and keep reading.
Bet on internal links
The more time a person spends browsing your website, the more relevant it becomes to Google; to encourage this action, insert internal links into your content.
Example: in a blog post we can include links to other articles that complement that information, or even sell our service and direct it to another channel, such as WhatsApp.
This action is considered an SEO strategy that helps with good positioning.
Produce quality content
You can use all the techniques we talked about here, however, if the content is not attractive to the audience, you will not have good results.
We may have many visitors to our website, but the time spent is what counts for Google.
This time is represented by the “bounce rate”, because if I enter a page and stay for 5 seconds and then leave, the algorithm will think “this page did not offer a good user experience, so I will not put it on the first page.”
Increase page speed
A slow page that doesn't load images with quality changes users' perception of value.
Because if we access a website we want to find information quickly.
To avoid this problem, use Google PageSpeed Insights (PSI) to assess page speed and which areas you should optimize.
It brings several points of improvement for both desktop and smartphone; see an example below.