“I think you have to create your own content and have your own voice. B saudi arabia phone number ut you can balance your content marketing budget with more curated content than people realize,” says Stephen Walsh.
“It shows that you're tapped into the world and "our ideas are the only ones," or "it always has to be something coming from us," that you're connected, and paying attention to trends. That sends a good signal to buyers that you're part of a community, and it's not just always me, me, me,” concludes Walsh.
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4. MA
RKETING AUTOMATION TRENDS
As companies collect more data and need to execute more tasks to implement effective marketing campaigns, automation tools offer a way to automate routine and repetitive tasks at scale.
A shift to signal-based marketing
In 2023, there’s going to be a shift in mindset from technical-based marketing to anticipation marketing. This will enable marketers to anticipate what customers want and then feed it into automation processes.