This is not the end of the possibilities
Posted: Wed Jan 29, 2025 10:06 am
And you may have never wondered on what basis the products you see there are selected. Well, there are plenty of possibilities:
a) First of all, you can see products there that Facebook will automatically select from the entire online store portfolio based on, for example, your interests.
Hence, if an online store has, for example, several thousand products, then in reality several hundred users will see completely different ads, different products, from different categories, or in a different order. The system will select the products that may best suit you based on your interests.
b) On the other hand, catalog sales are very often used to trigger remarketing.
Imagine you have an online store with dozens of products. And for each person who browses individual products, you would have to run a separate ad to chase them and encourage them to put the product back in their cart or complete the action. You see the potential problem, right?
That's why Facebook, following the example of other advertising systems (Google being the canada rcs data flagship), has such a semi-automatic advertisement that will later pursue you as part of remarketing with products that you browse or add to your cart.
c) Selling from a catalog allows for very advanced configurations at the level of cross-selling and up-selling. That is, encouraging people to buy other, tailored products or subsequent products.
Imagine that you sell clothes and it's winter. Within your entire product portfolio, you can then distinguish a separate so-called product set (e.g. hats). Then, to people who bought or browsed hats, you can also offer a scarf or gloves.
So you create a second set of ads with scarves, gloves. And then two clever sets of ads. One encouraging people to buy hats, or even encouraging people to buy anything from your product portfolio, and then for those who bought hats, you show a set of ads with matching scarves and gloves.
a) First of all, you can see products there that Facebook will automatically select from the entire online store portfolio based on, for example, your interests.
Hence, if an online store has, for example, several thousand products, then in reality several hundred users will see completely different ads, different products, from different categories, or in a different order. The system will select the products that may best suit you based on your interests.
b) On the other hand, catalog sales are very often used to trigger remarketing.
Imagine you have an online store with dozens of products. And for each person who browses individual products, you would have to run a separate ad to chase them and encourage them to put the product back in their cart or complete the action. You see the potential problem, right?
That's why Facebook, following the example of other advertising systems (Google being the canada rcs data flagship), has such a semi-automatic advertisement that will later pursue you as part of remarketing with products that you browse or add to your cart.
c) Selling from a catalog allows for very advanced configurations at the level of cross-selling and up-selling. That is, encouraging people to buy other, tailored products or subsequent products.
Imagine that you sell clothes and it's winter. Within your entire product portfolio, you can then distinguish a separate so-called product set (e.g. hats). Then, to people who bought or browsed hats, you can also offer a scarf or gloves.
So you create a second set of ads with scarves, gloves. And then two clever sets of ads. One encouraging people to buy hats, or even encouraging people to buy anything from your product portfolio, and then for those who bought hats, you show a set of ads with matching scarves and gloves.