That's great! I'm buying it!
Posted: Wed Jan 29, 2025 9:33 am
And that's it. It's easier to sell something like that through Facebook Ads than through systems that wait for someone to type the name of the product or service they need into a search engine.
Returning to the online furniture store, for this client we carry out activities in both of the above-mentioned advertising systems simultaneously.
The premise is this:
During our cooperation with the client, we meet regularly – once a week, once every asia rcs data two weeks – to sum up, to set the next steps. Because a certain disadvantage of agency models that we have noticed on the market is that they disappear as soon as the client pays the invoice or starts working.
In any case, we have a status meeting with this client and a thread emerges that usually emerges at this stage of cooperation. Namely, the client says:
“Mr. Artur, we can see that sales generated by the Google Ads system are 3/4 of all revenue from paid advertising. Sales generated directly by Facebook Ads are about 1/4.
Don't you think we should shift our Facebook ad budget to Google Ads? Because if we sell more from that channel, why would we burn through our Facebook ad budget?"
Of course, I perfectly understand the perspective of a business owner, e-commerce manager or marketing manager in a company who is responsible for generating potential enquiries, leads and increasing sales.
Returning to the online furniture store, for this client we carry out activities in both of the above-mentioned advertising systems simultaneously.
The premise is this:
During our cooperation with the client, we meet regularly – once a week, once every asia rcs data two weeks – to sum up, to set the next steps. Because a certain disadvantage of agency models that we have noticed on the market is that they disappear as soon as the client pays the invoice or starts working.
In any case, we have a status meeting with this client and a thread emerges that usually emerges at this stage of cooperation. Namely, the client says:
“Mr. Artur, we can see that sales generated by the Google Ads system are 3/4 of all revenue from paid advertising. Sales generated directly by Facebook Ads are about 1/4.
Don't you think we should shift our Facebook ad budget to Google Ads? Because if we sell more from that channel, why would we burn through our Facebook ad budget?"
Of course, I perfectly understand the perspective of a business owner, e-commerce manager or marketing manager in a company who is responsible for generating potential enquiries, leads and increasing sales.