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Billing & payment systems

Posted: Wed Jan 29, 2025 6:44 am
by tasmi1234
You can do this too. Your initial data set may not be as large as Hubspot’s, but you will likely have access to more customer data than you realize.

Start compiling data from these sources:

Refunds and returns data Email campaign software Customer testimonials Social media posts Customer surveys Google Analytics Sales team data Blog comments Chatbot data CRM systems Heat maps Find the story
Finding the story in data may come from the data itself, but it can also come from other stories that have already hit the news.

For instance, imagine you’re a cybersecurity company and news of a large data leak surfaces.

You have the opportunity to create a piece of data journalism that kenya mobile numbers list displays national statistics on data leaks, showing how many people experience data breaches annually and the outcomes for those who take extra precautions with their data versus those who do not.

After using data to make the case for tight cyber security and capitalizing on the emotional environment of the trending news story, you’ve aligned yourself perfectly to pitch your service as a solution to the problem.

But all of this comes from finding the story in the first place. This is where that journalist’s “sixth sense” comes in handy. A news story isn’t always just a story—sometimes there’s more to tell. You just have to dig a little deeper.