Green calms and inspires confidence
Posted: Sun Dec 22, 2024 7:07 am
such as finance, insurance, and law, but in fact it can be used in virtually any circumstance, both in B2B and B2C relationships.
When we think of the color green, what comes to mind first? Probably nature, ecology, peace, health, and relaxation. The symbolism of colors in marketing indicates that green is a great solution when email contact lists uk we want to evoke a sense of security in the recipient and build trust in the company. It will work best when the entrepreneur really strongly identifies with the listed characteristics.
In practice, this means that green colors in advertising are mainly the domain of medical entities, veterinarians, and companies specializing in ecological solutions, such as photovoltaic installation or other activities related to renewable energy sources. But not only that - one of the most recognizable brands based on green in its visual identification is Spotify.
The color purple in advertising is synonymous with extraordinary
Purple is a color that can be interpreted in many different ways. Historically, it is associated with power (it was worn by kings and emperors), but also with uniqueness and standing out from the crowd. It is not as common as many of the colors mentioned so far.
Currently, the color purple in advertising is often associated with modern technologies and futuristic climates. It is often seen in the context of Internet or telecommunications ads in general and electronic equipment, as well as in gaming campaigns.
Black is the color of timeless elegance
Black in marketing usually appears in combination with high-end products, from high-end electronics to luxury jewelry. No wonder: dark colors are treated as elegant and prestigious in all areas of life, e.g. in fashion "black tie" is synonymous with the most chic dress code.
In addition, black can work well as a complement to another, brighter color, e.g. red, yellow. This will make the message more subdued and less jarring for the recipient, while at the same time effectively redirecting their attention to the remaining elements (e.g. yellow CTAs - black call-to-action buttons are rarely used).
When we think of the color green, what comes to mind first? Probably nature, ecology, peace, health, and relaxation. The symbolism of colors in marketing indicates that green is a great solution when email contact lists uk we want to evoke a sense of security in the recipient and build trust in the company. It will work best when the entrepreneur really strongly identifies with the listed characteristics.
In practice, this means that green colors in advertising are mainly the domain of medical entities, veterinarians, and companies specializing in ecological solutions, such as photovoltaic installation or other activities related to renewable energy sources. But not only that - one of the most recognizable brands based on green in its visual identification is Spotify.
The color purple in advertising is synonymous with extraordinary
Purple is a color that can be interpreted in many different ways. Historically, it is associated with power (it was worn by kings and emperors), but also with uniqueness and standing out from the crowd. It is not as common as many of the colors mentioned so far.
Currently, the color purple in advertising is often associated with modern technologies and futuristic climates. It is often seen in the context of Internet or telecommunications ads in general and electronic equipment, as well as in gaming campaigns.
Black is the color of timeless elegance
Black in marketing usually appears in combination with high-end products, from high-end electronics to luxury jewelry. No wonder: dark colors are treated as elegant and prestigious in all areas of life, e.g. in fashion "black tie" is synonymous with the most chic dress code.
In addition, black can work well as a complement to another, brighter color, e.g. red, yellow. This will make the message more subdued and less jarring for the recipient, while at the same time effectively redirecting their attention to the remaining elements (e.g. yellow CTAs - black call-to-action buttons are rarely used).