5 Marketing Trends for 2015
Posted: Sun Dec 22, 2024 7:06 am
The saying goes, “New year, new life.” In marketing, this means new approaches, motivations and challenges. Discover some of the main marketing trends for 2015.
Real-time marketing – Social media has never had as much power and impact as it does today. A good example was what happened last Christmas season. The TAP Trade Union Platform, which brings together 12 unions of the Portuguese airline's employees, called a strike for the last few days of the year (between 27 and 30 December). Although the strike was ultimately called off, it forced more than 25,000 passengers to change their bookings. With requests for clarification “falling in” almost by the minute, TAP resolved the situation thailand number for whatsapp through all of its communication platforms, including the Facebook page where customers can get answers to all types of questions and which operates 24 hours a day, 7 days a week. This is just a sample of current customer expectations. Immediate service, 24x7x365. This means that brands must be present (it is imperative) and be able to respond quickly to customer approaches. Whether it is a request for assistance, clarification of a doubt, a complaint or a positive testimonial.
Personalization – The market is global, but communication and marketing must be local to achieve good results. And with the technology and means available, we need to go further and opt for personalization . Targeted campaigns have greater acceptance and provide a better customer experience.
Transparency – truth above all else is one of the main mottos in marketing. Customers do not want to be “fooled” by fictitious stories, they increasingly value ethics and prioritize honesty and social responsibility. The demand now is to know what brands/companies are really doing, at all times, in the interests of the customer and the community. A clear example was the reaction of AirAsia’s chairman, Tony Fernandes , when the plane crashed on December 28th. The immediate response on various social networks, the closeness to the victims’ families and the communication of everything that was being done, was praised by everyone.
Transforming data into knowledge – Marketing is increasingly using big data and analytics tools to understand, attract and retain customers (and consequently increase sales). A study by IDC estimates that the big data and analytics market will reach 125 billion dollars this year worldwide. These are essential tools for analyzing existing data and generating useful information for making informed decisions, giving those who use them a competitive advantage. This was one of the results of a study of 300 executives conducted by Forbes magazine . The figures indicate an advantage of 74% versus 24% compared to companies that do not use these tools. And the same in terms of revenue growth (55% versus 20%).
Visual marketing – This trend was already noticeable in 2014 but will gain even more prominence this year. Brands have already realized the potential of images/videos and applications such as YouTube, Instagram and Pinterest. Added to these is the power of infographics and data visualizations. A picture is worth a thousand words. And it is universal.
This year, personalization will gain even more prominence in marketing departments. Customers are increasingly demanding and they are the ones who determine the future of brands. Because they share everything. And the story of a satisfied (or dissatisfied) customer can go a long way.
What about your company? Where will you spend most of your time and resources?
Real-time marketing – Social media has never had as much power and impact as it does today. A good example was what happened last Christmas season. The TAP Trade Union Platform, which brings together 12 unions of the Portuguese airline's employees, called a strike for the last few days of the year (between 27 and 30 December). Although the strike was ultimately called off, it forced more than 25,000 passengers to change their bookings. With requests for clarification “falling in” almost by the minute, TAP resolved the situation thailand number for whatsapp through all of its communication platforms, including the Facebook page where customers can get answers to all types of questions and which operates 24 hours a day, 7 days a week. This is just a sample of current customer expectations. Immediate service, 24x7x365. This means that brands must be present (it is imperative) and be able to respond quickly to customer approaches. Whether it is a request for assistance, clarification of a doubt, a complaint or a positive testimonial.
Personalization – The market is global, but communication and marketing must be local to achieve good results. And with the technology and means available, we need to go further and opt for personalization . Targeted campaigns have greater acceptance and provide a better customer experience.
Transparency – truth above all else is one of the main mottos in marketing. Customers do not want to be “fooled” by fictitious stories, they increasingly value ethics and prioritize honesty and social responsibility. The demand now is to know what brands/companies are really doing, at all times, in the interests of the customer and the community. A clear example was the reaction of AirAsia’s chairman, Tony Fernandes , when the plane crashed on December 28th. The immediate response on various social networks, the closeness to the victims’ families and the communication of everything that was being done, was praised by everyone.
Transforming data into knowledge – Marketing is increasingly using big data and analytics tools to understand, attract and retain customers (and consequently increase sales). A study by IDC estimates that the big data and analytics market will reach 125 billion dollars this year worldwide. These are essential tools for analyzing existing data and generating useful information for making informed decisions, giving those who use them a competitive advantage. This was one of the results of a study of 300 executives conducted by Forbes magazine . The figures indicate an advantage of 74% versus 24% compared to companies that do not use these tools. And the same in terms of revenue growth (55% versus 20%).
Visual marketing – This trend was already noticeable in 2014 but will gain even more prominence this year. Brands have already realized the potential of images/videos and applications such as YouTube, Instagram and Pinterest. Added to these is the power of infographics and data visualizations. A picture is worth a thousand words. And it is universal.
This year, personalization will gain even more prominence in marketing departments. Customers are increasingly demanding and they are the ones who determine the future of brands. Because they share everything. And the story of a satisfied (or dissatisfied) customer can go a long way.
What about your company? Where will you spend most of your time and resources?