What is Google Tag Manager and How Does it Work?
Posted: Sun Dec 22, 2024 7:06 am
Google Tag Manager (GTM ) is a free tool that allows you to install, store and manage tags without modifying your website's code.
Marketing tags are small pieces of code that track user actions and collect data.
One of the most common examples of marketing tags is the Google tag used to install Google Analytics and other products.
Google Analytics event codes, Google Ads conversion scripts, business email address list poland Meta pixel, and remarketing tags are other examples of marketing tags.
Example of a global website tag
In order for Google Analytics and other platforms to work and collect data, you need to place these tags on your website.
However, adding and changing code can mean missing lines, breaking tags, or accidentally deleting important elements.
Google Tag Manager avoids these problems thanks to its ability to install, manage and deploy tags without the need for you to install code on your website, since everything is done within its own software.
GTM includes code snippets and marketing tags on your website only when necessary. This way, you won't accidentally break your website while testing.
What is Google Tag Manager Used For?
Tag Manager allows you to track almost any type of event or user behavior you can think of.
Marketing tags are small pieces of code that track user actions and collect data.
One of the most common examples of marketing tags is the Google tag used to install Google Analytics and other products.
Google Analytics event codes, Google Ads conversion scripts, business email address list poland Meta pixel, and remarketing tags are other examples of marketing tags.
Example of a global website tag
In order for Google Analytics and other platforms to work and collect data, you need to place these tags on your website.
However, adding and changing code can mean missing lines, breaking tags, or accidentally deleting important elements.
Google Tag Manager avoids these problems thanks to its ability to install, manage and deploy tags without the need for you to install code on your website, since everything is done within its own software.
GTM includes code snippets and marketing tags on your website only when necessary. This way, you won't accidentally break your website while testing.
What is Google Tag Manager Used For?
Tag Manager allows you to track almost any type of event or user behavior you can think of.