How to Optimize Short and Extra-Short Forms
Posted: Wed Jan 29, 2025 3:43 am
Size is critical here, so you can make the form even shorter. It is also worth experimenting with the incentives and messages that the visitor sees. They will have a decisive impact on the user's readiness to take the target action.
Another way to find out what works best is to test the layout and text of the form. This strategy is common among apps in development or closed beta testing. Marketers use testing to figure out how to position the product in the market.
Last but not least, try adding social sign-up buttons to your form. Visitors who don’t want to give out their email address will sign in via a social network to protect their privacy. If you decide to experiment with social sign-in , be sure to test these elements to see which set of platforms works best for your app. Start with the ones your audience prefers.
Takeaway: The message displayed and the placement of the form can increase conversion rates.
Read also: 7 Ways to Optimize Your Lead Form Conversion
2. Medium-sized lead forms
Qualaroo
Qualaroo
While the goal of short forms is to get lots of new signups, regardless lebanon phone number data of their quality, medium-sized forms attract slightly more qualified leads.
A visitor will provide personal data and fill out such a form if the offer promoted by your landing page really intrigues them. But marketers, when developing forms, often ask for too much information. Don’t place ten fields if you really need four. Each new field only adds conversion friction and motivates the visitor to abandon registration - no matter how motivated they are, patience should not be abused.
How to Optimize Medium-Sized Forms
As mentioned above, it is common practice for modern companies to put more fields in such forms than necessary. You have probably come across registration pages online that ask for company size or other unnecessary data.
To optimize these forms, test a version that tells the visitor the exact reason you're asking for the information next to each form. The data collected by medium-sized forms is usually filtered and analyzed. For example, if you ask how someone heard about the brand, offer a small gift for answering and explain why you need the information.
It doesn't matter whether a person or a system analyzes the answers - in any case, each question on the registration form allows you to learn more about the lead.
Another way to find out what works best is to test the layout and text of the form. This strategy is common among apps in development or closed beta testing. Marketers use testing to figure out how to position the product in the market.
Last but not least, try adding social sign-up buttons to your form. Visitors who don’t want to give out their email address will sign in via a social network to protect their privacy. If you decide to experiment with social sign-in , be sure to test these elements to see which set of platforms works best for your app. Start with the ones your audience prefers.
Takeaway: The message displayed and the placement of the form can increase conversion rates.
Read also: 7 Ways to Optimize Your Lead Form Conversion
2. Medium-sized lead forms
Qualaroo
Qualaroo
While the goal of short forms is to get lots of new signups, regardless lebanon phone number data of their quality, medium-sized forms attract slightly more qualified leads.
A visitor will provide personal data and fill out such a form if the offer promoted by your landing page really intrigues them. But marketers, when developing forms, often ask for too much information. Don’t place ten fields if you really need four. Each new field only adds conversion friction and motivates the visitor to abandon registration - no matter how motivated they are, patience should not be abused.
How to Optimize Medium-Sized Forms
As mentioned above, it is common practice for modern companies to put more fields in such forms than necessary. You have probably come across registration pages online that ask for company size or other unnecessary data.
To optimize these forms, test a version that tells the visitor the exact reason you're asking for the information next to each form. The data collected by medium-sized forms is usually filtered and analyzed. For example, if you ask how someone heard about the brand, offer a small gift for answering and explain why you need the information.
It doesn't matter whether a person or a system analyzes the answers - in any case, each question on the registration form allows you to learn more about the lead.