Today, advertisers prefer AI technologies due to the following advantages
Posted: Tue Jan 28, 2025 10:58 am
Artificial intelligence technologies are becoming increasingly intertwined with our everyday lives. Thus, the latest technologies are actively used for education, entertainment and recreation. It may seem that artificial intelligence is a new phenomenon in the field of marketing and advertising, but this is not entirely true. Of course, AI technologies began to gain popularity several years ago: in particular, this is due to the release of the popular chatbot from OpenAi. However, artificial intelligence entered the world of marketing in 2014, when the automated process of buying advertising appeared.
:
optimization of taiyuan cell phone number list the process of launching and displaying advertisements;
minimizing the likelihood of human error;
finding the most effective solutions to help maximize advertising efforts.
But are these changes for the better? There are many conflicting opinions about artificial intelligence in the world of digital marketing. We decided to ask PPC specialists Wepromo what they think about the future of Google advertising.
What are the current trends in artificial intelligence in advertising? What AI tools do Webpromo PPC teams use? How can advertisers use the latest technologies most effectively? The answers to these and other questions can be found in this article.
How AI Will Change Google Advertising
Read also : PPC Advertising: Startup Tips and Common Mistakes to Avoid
What are the trends in AI in advertising? What tools are already working on this technology and does Webpromo have experience using them?
Ivan Burach, Head of PPC:
First of all, it should be said that the term "artificial intelligence" itself is quite capacious and includes different subtypes depending on the power and capabilities of the algorithms. According to one classification, there are three types of AI:
Artificial Narrow Intelligence (ANI): intelligence that is weaker than human.
Artificial General Intelligence (AGI): intelligence equal to that of a human.
Artificial Super Intelligence (ASI): intelligence that is more powerful than human intelligence.
ANI in advertising has been known to everyone for the past five years: an algorithm analyzes data and trains to perform one specific task, such as setting a bid per click. We have been actively using artificial intelligence of this type for about three years now, so it is no longer the future, but a familiar tool.
Another thing is generative AI. This is where, in my opinion, the excitement and rapid development began after ChatGPT was released into general use. Experiments and testing of its capabilities began immediately.
So far, together with the team, we have come to the conclusion that the algorithm can create good ad texts, especially in English. However, there are also problems - the phrases are often too commercialized and look quite typical. It is necessary to select the right input conditions for the algorithm to produce the desired result.
We tried to create scripts to work with Google Ads or Google Spreadsheets, but encountered errors when trying to execute the code. Still, without skills in working with code and having only a general idea of what needs to be done, it is difficult to generate the necessary program using AI.
Also in the works are attempts to generate images: here it is important that the creative is natural enough and does not look like something created exclusively by AI. This is very noticeable and, in our opinion, negatively affects the audience's perception.
:
optimization of taiyuan cell phone number list the process of launching and displaying advertisements;
minimizing the likelihood of human error;
finding the most effective solutions to help maximize advertising efforts.
But are these changes for the better? There are many conflicting opinions about artificial intelligence in the world of digital marketing. We decided to ask PPC specialists Wepromo what they think about the future of Google advertising.
What are the current trends in artificial intelligence in advertising? What AI tools do Webpromo PPC teams use? How can advertisers use the latest technologies most effectively? The answers to these and other questions can be found in this article.
How AI Will Change Google Advertising
Read also : PPC Advertising: Startup Tips and Common Mistakes to Avoid
What are the trends in AI in advertising? What tools are already working on this technology and does Webpromo have experience using them?
Ivan Burach, Head of PPC:
First of all, it should be said that the term "artificial intelligence" itself is quite capacious and includes different subtypes depending on the power and capabilities of the algorithms. According to one classification, there are three types of AI:
Artificial Narrow Intelligence (ANI): intelligence that is weaker than human.
Artificial General Intelligence (AGI): intelligence equal to that of a human.
Artificial Super Intelligence (ASI): intelligence that is more powerful than human intelligence.
ANI in advertising has been known to everyone for the past five years: an algorithm analyzes data and trains to perform one specific task, such as setting a bid per click. We have been actively using artificial intelligence of this type for about three years now, so it is no longer the future, but a familiar tool.
Another thing is generative AI. This is where, in my opinion, the excitement and rapid development began after ChatGPT was released into general use. Experiments and testing of its capabilities began immediately.
So far, together with the team, we have come to the conclusion that the algorithm can create good ad texts, especially in English. However, there are also problems - the phrases are often too commercialized and look quite typical. It is necessary to select the right input conditions for the algorithm to produce the desired result.
We tried to create scripts to work with Google Ads or Google Spreadsheets, but encountered errors when trying to execute the code. Still, without skills in working with code and having only a general idea of what needs to be done, it is difficult to generate the necessary program using AI.
Also in the works are attempts to generate images: here it is important that the creative is natural enough and does not look like something created exclusively by AI. This is very noticeable and, in our opinion, negatively affects the audience's perception.