The pros and cons of using Pinterest to attract customers
Posted: Tue Jan 28, 2025 9:44 am
It can be a new window for attracting customers
A lot of information is available in the search results
Flames are unlikely to occur
It doesn't take much time to operate
It can be a new window for attracting customers
Pinterest allows you to add links to your pins.
Not only that, but you can create multiple pins from the same URL.
What's good about this is,
You can change the search angle within Pinterest media directors email database and have the same URL appear in multiple search results.
How to use Pinterest pins
If you search within Pinterest, even if the URL is the same,
Depending on the type of search you perform, you can have the URL displayed in the corresponding pin.
Therefore, it has a wide reach*.
Point
*Even if you create many pins, only one URL will be displayed in the search results.
The same URL can be displayed by different searches.
A lot of information is available in the search results
Another strength of Pinterest is that
It is possible to "display both image and title" in search results.
Therefore, the amount of information provided to the user is simply increased.
Since you can appeal to your audience using both images and text, you can take flexible measures such as using images if you are not good at writing, or emphasizing the image with text if it does not have much impact.
Flames are unlikely to occur
Anonymous social networking sites are said to be prone to flame wars because anyone can post easily on them.
Pinterest is also an anonymous social networking site, but it has a big difference from other social networking sites, making it less susceptible to flame wars.
Here are some reasons why:
No "Like" feature Pinterest doesn't have a "like" feature, so
you're less likely to fall into the trap of wanting approval.
Seeking new discoveries
Since it is used primarily for ideas and thoughts , rather than for thoughts that seek empathy ,
it tends to lead to positive thoughts.
No communication required Because it is not easily used to satisfy the desire for approval, it is difficult for communication such as comments to occur, and arguments are unlikely to occur.
It doesn't take much time to operate
Pinterest doesn't require you to create your own content.
By pinning videos and images posted by others, you can reach other users as your own content.
Pinning content posted by others like this is called repinning .
By repinning, you can attract the interest of other users with similar tastes in the pins you collect, which can lead to them visiting your website via the URL.
Disadvantages
Not all pins are copyright safe
It is difficult to utilize the large number of followers for communication
It's hard to know which pins are popular among posts other than your own
Not all pins are copyright safe
Pinterest has stated that it has no contractual issues with the repin feature, which allows users to save other people's pins as their own content.
Reference: ~Pinterest Terms of Use 3. Your Content~
However, the general rule is that images can only be posted with permission from the content creator or photographer themselves, and if a pin is uploaded without permission, it may be infringing copyright.
So, when repinning, keep the following points in mind:
The image of a specific person is used, but is clearly not that person
Does the pin link to a safe site?
It is difficult to utilize the large number of followers for communication
On other social media platforms, as the number of followers increases, authority is created based on the number of followers the person posting has, and posts are often judged based on "who posted."
On Pinterest, the more followers you have, the more pins you post will appear in your followers' feeds.
However, since it is very difficult to tell who posted and people tend to place more importance purely on the quality of the content, it is often the case that a blog has a lot of followers but receives few repins.
A lot of information is available in the search results
Flames are unlikely to occur
It doesn't take much time to operate
It can be a new window for attracting customers
Pinterest allows you to add links to your pins.
Not only that, but you can create multiple pins from the same URL.
What's good about this is,
You can change the search angle within Pinterest media directors email database and have the same URL appear in multiple search results.
How to use Pinterest pins
If you search within Pinterest, even if the URL is the same,
Depending on the type of search you perform, you can have the URL displayed in the corresponding pin.
Therefore, it has a wide reach*.
Point
*Even if you create many pins, only one URL will be displayed in the search results.
The same URL can be displayed by different searches.
A lot of information is available in the search results
Another strength of Pinterest is that
It is possible to "display both image and title" in search results.
Therefore, the amount of information provided to the user is simply increased.
Since you can appeal to your audience using both images and text, you can take flexible measures such as using images if you are not good at writing, or emphasizing the image with text if it does not have much impact.
Flames are unlikely to occur
Anonymous social networking sites are said to be prone to flame wars because anyone can post easily on them.
Pinterest is also an anonymous social networking site, but it has a big difference from other social networking sites, making it less susceptible to flame wars.
Here are some reasons why:
No "Like" feature Pinterest doesn't have a "like" feature, so
you're less likely to fall into the trap of wanting approval.
Seeking new discoveries
Since it is used primarily for ideas and thoughts , rather than for thoughts that seek empathy ,
it tends to lead to positive thoughts.
No communication required Because it is not easily used to satisfy the desire for approval, it is difficult for communication such as comments to occur, and arguments are unlikely to occur.
It doesn't take much time to operate
Pinterest doesn't require you to create your own content.
By pinning videos and images posted by others, you can reach other users as your own content.
Pinning content posted by others like this is called repinning .
By repinning, you can attract the interest of other users with similar tastes in the pins you collect, which can lead to them visiting your website via the URL.
Disadvantages
Not all pins are copyright safe
It is difficult to utilize the large number of followers for communication
It's hard to know which pins are popular among posts other than your own
Not all pins are copyright safe
Pinterest has stated that it has no contractual issues with the repin feature, which allows users to save other people's pins as their own content.
Reference: ~Pinterest Terms of Use 3. Your Content~
However, the general rule is that images can only be posted with permission from the content creator or photographer themselves, and if a pin is uploaded without permission, it may be infringing copyright.
So, when repinning, keep the following points in mind:
The image of a specific person is used, but is clearly not that person
Does the pin link to a safe site?
It is difficult to utilize the large number of followers for communication
On other social media platforms, as the number of followers increases, authority is created based on the number of followers the person posting has, and posts are often judged based on "who posted."
On Pinterest, the more followers you have, the more pins you post will appear in your followers' feeds.
However, since it is very difficult to tell who posted and people tend to place more importance purely on the quality of the content, it is often the case that a blog has a lot of followers but receives few repins.