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Posted: Tue Jan 28, 2025 9:36 am
Instagram remains one of the most popular social networks in the world, according to researchStatistaIn January 2023, Instagram had a daily audience of 2 billion users, with more than a billion people visiting the platform every day.
This unconditional popularity of Instagram makes it an ideal platform for promoting your business. However, to use Instagram as an effective tool for advertising and audience engagement, you need to understand the various content formats offered by this platform and their capabilities.
In this article, we'll look at the different types of content for Instagram and show you how they can be used to achieve your business goals.
content on Instagram
Read also : Instagram Monetization - How to Make Money by Publishing Content in 2023
Photo
Photography is the main format on Instagram. When the platform was first created, the main idea was to show people’s everyday life in its best light: photos of breakfasts, family walks or a big city.
Today, Instagram photos mean more: they're a way to build a brand and connect with your audience, whether you're an entrepreneur, an artist, or an influencer.
Photos on Instagram
BobSnail Brand Page
The totality of all posts thailand cell phone number list (photos) in your profile creates a feed. For business, it is especially important to have a harmonious and stylish feed. This attracts the attention of users and builds trust in your brand on a subconscious level.
We have prepared some tips for you that will help you improve your Instagram feed:
Square Preview: Regardless of the type of content you add to your post, make the image square. Keep this feature in mind so that your feed doesn’t have any cut-off texts or objects;
Photos in your feed should be in harmony with each other. Plan your feed based on color combinations, photo details, and the overall idea;
Photos must be of high quality;
Photos should match the theme of your profile, each photo should remind you of your product or brand.
Carousel
Carousel is an Instagram format that can combine both a series of photos and videos. It is definitely a good solution for showcasing a complete product line, expressing your creativity through aesthetically pleasing and consistent content, or telling a story through images.
Instagram Carousel
Stories & Highlights
Stories are a type of content that changes quickly and is only active for 24 hours. Another difference from regular posts is their vertical format (9:16 ratio). Stories appear at the top of users’ feeds, with the newest ones appearing first: this format therefore requires more regular posting than others, ideally several times a day.
The peculiarity of this format is the ability to add various interactive elements to attract the audience: polls, voting, questions/answers, stickers, etc. This contributes to the interest of the audience, and Instagram supports the use of these interactive features.
Storing stories in highlights extends their life and should be useful to the audience. We recommend adding only relevant information. For example, a children's toy store can pin information about delivery or the location of a physical store, about the terms of exchange and return of goods, or current new products in highlights.
Stories & Highlights
An example of highlights from a Ukrainian brand
And, of course, don't forget about reviews. Keep them in your highlights so that users can easily verify your products or services.
Important: Create a single cover style for your current story folders to ensure consistency across your profile design.
Instagram Reels
Introduced in 2020 to compete with TikTok, Reels lets you create short videos that you can add filters, effects, music, and other creative tools to. The maximum length is 90 seconds.
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Instagram Reels
Read also : Cost of advertising with Ukrainian bloggers: YouTube, Instagram, TikTok
This format has its advantages as it allows your videos to appear when users are watching other videos, similar to TikTok, and automatically scroll one after another.
With this format, you can show more about your business or simply attract attention. Here are some examples of reel content formats that you can use:
Product/service overview;
Behind the scenes or the work process;
Expert videos.
Important: Create videos with unique transitions, special effects, and creative editing that will grab attention. Also, add subtitles.
IGTV
The difference between IGTV and regular video publications is that this format is intended for videos longer than 60 seconds, and the longest duration of one video can reach 60 minutes. Such videos are uploaded to a separate feed in the profile, but it is possible to add them to the main one and customize the preview image.
IGTV allows you to create more complex and in-depth content. This is especially useful for brands that want to provide more information about their products or services, host webinars, conduct interviews, or showcase internal processes.
Live broadcast
Live video broadcasting is not suitable for all social network users. Most often, live broadcasts are used by personal brands or expert brands. But it can also be useful for an Instagram store, for example, to select the winners of a competition and announce the results.
Instagram Guides
Guides were introduced on Instagram in 2020. These are so-called thematic collections that allow you to combine several posts on one page.
Instagram Guides
This unconditional popularity of Instagram makes it an ideal platform for promoting your business. However, to use Instagram as an effective tool for advertising and audience engagement, you need to understand the various content formats offered by this platform and their capabilities.
In this article, we'll look at the different types of content for Instagram and show you how they can be used to achieve your business goals.
content on Instagram
Read also : Instagram Monetization - How to Make Money by Publishing Content in 2023
Photo
Photography is the main format on Instagram. When the platform was first created, the main idea was to show people’s everyday life in its best light: photos of breakfasts, family walks or a big city.
Today, Instagram photos mean more: they're a way to build a brand and connect with your audience, whether you're an entrepreneur, an artist, or an influencer.
Photos on Instagram
BobSnail Brand Page
The totality of all posts thailand cell phone number list (photos) in your profile creates a feed. For business, it is especially important to have a harmonious and stylish feed. This attracts the attention of users and builds trust in your brand on a subconscious level.
We have prepared some tips for you that will help you improve your Instagram feed:
Square Preview: Regardless of the type of content you add to your post, make the image square. Keep this feature in mind so that your feed doesn’t have any cut-off texts or objects;
Photos in your feed should be in harmony with each other. Plan your feed based on color combinations, photo details, and the overall idea;
Photos must be of high quality;
Photos should match the theme of your profile, each photo should remind you of your product or brand.
Carousel
Carousel is an Instagram format that can combine both a series of photos and videos. It is definitely a good solution for showcasing a complete product line, expressing your creativity through aesthetically pleasing and consistent content, or telling a story through images.
Instagram Carousel
Stories & Highlights
Stories are a type of content that changes quickly and is only active for 24 hours. Another difference from regular posts is their vertical format (9:16 ratio). Stories appear at the top of users’ feeds, with the newest ones appearing first: this format therefore requires more regular posting than others, ideally several times a day.
The peculiarity of this format is the ability to add various interactive elements to attract the audience: polls, voting, questions/answers, stickers, etc. This contributes to the interest of the audience, and Instagram supports the use of these interactive features.
Storing stories in highlights extends their life and should be useful to the audience. We recommend adding only relevant information. For example, a children's toy store can pin information about delivery or the location of a physical store, about the terms of exchange and return of goods, or current new products in highlights.
Stories & Highlights
An example of highlights from a Ukrainian brand
And, of course, don't forget about reviews. Keep them in your highlights so that users can easily verify your products or services.
Important: Create a single cover style for your current story folders to ensure consistency across your profile design.
Instagram Reels
Introduced in 2020 to compete with TikTok, Reels lets you create short videos that you can add filters, effects, music, and other creative tools to. The maximum length is 90 seconds.
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
Instagram Reels
Read also : Cost of advertising with Ukrainian bloggers: YouTube, Instagram, TikTok
This format has its advantages as it allows your videos to appear when users are watching other videos, similar to TikTok, and automatically scroll one after another.
With this format, you can show more about your business or simply attract attention. Here are some examples of reel content formats that you can use:
Product/service overview;
Behind the scenes or the work process;
Expert videos.
Important: Create videos with unique transitions, special effects, and creative editing that will grab attention. Also, add subtitles.
IGTV
The difference between IGTV and regular video publications is that this format is intended for videos longer than 60 seconds, and the longest duration of one video can reach 60 minutes. Such videos are uploaded to a separate feed in the profile, but it is possible to add them to the main one and customize the preview image.
IGTV allows you to create more complex and in-depth content. This is especially useful for brands that want to provide more information about their products or services, host webinars, conduct interviews, or showcase internal processes.
Live broadcast
Live video broadcasting is not suitable for all social network users. Most often, live broadcasts are used by personal brands or expert brands. But it can also be useful for an Instagram store, for example, to select the winners of a competition and announce the results.
Instagram Guides
Guides were introduced on Instagram in 2020. These are so-called thematic collections that allow you to combine several posts on one page.
Instagram Guides