How companies can cope with these restrictions
Posted: Tue Jan 28, 2025 9:01 am
With so many restrictions and controversies, special attention needs to be paid when thinking about communication aimed at children.
1. Use of certain imperative verbs
Imperative verbs such as “ask,” “buy,” and “acquire” are prohibited. The main theme of this prohibition is that the purchasing process must naturally involve reflection and research to support decision-making.
This type of audience is not considered capable of performing this task consistently, being easily persuaded by the strength of these verbs.
Furthermore, being careful when defining the language to be used in these advertisements is crucial to comply with legal requirements and avoid problems due to this.
CONAR carries out rigorous inspections and annually suspends several bahamas telegram screening advertisements that do not comply with the legislation, which makes it even more important to choose the right words to compose the advertising text .
2. Display of television advertisements
Broadcasters already know this, but it never hurts to repeat it: television commercials for children are no longer permitted, since 2014, by the Conanda resolution .
In addition, advertising that uses animated characters or that makes reference to the children's world, which in some way attracts the attention of children, is also prohibited.
This article on children's advertising on television is one of the most controversial among experts for and against.
While some believe that it is not possible to advertise to children without being abusive by definition, there are those who believe that this ban is a way of censoring and restricting the consumption of products by the population.
3. Promote unhealthy eating
It's not just the overconsumption of processed foods, full of preservatives, sugars and fats, that is bad for children. In fact, just eating these products is bad for you.
And how many filled cookies, industrial cookies, boxed juices, among others, have advertising aimed at children?
Because they have no sense of control, children may be led to consume more than they should, causing overweight and obesity.
4. Restrictions for children
In the 1990s, when there was no regulation on children's advertising, an advertisement for a licensed “Mickey and Minnie” product (which is no longer permitted today) was shown on television.
In the commercial, a child was repeating something like “ I have it, you don’t .” This is a clear example of the shame that is no longer allowed today.
Conveying the idea that a child is inferior for not having a certain product or, on the contrary, convincing him that he is somehow superior for acquiring something, characterizes shame . Therefore, it is prohibited in children's advertising.
Scaring children or showing any kind of danger from something illegal is also not allowed in children's commercials.
1. Use of certain imperative verbs
Imperative verbs such as “ask,” “buy,” and “acquire” are prohibited. The main theme of this prohibition is that the purchasing process must naturally involve reflection and research to support decision-making.
This type of audience is not considered capable of performing this task consistently, being easily persuaded by the strength of these verbs.
Furthermore, being careful when defining the language to be used in these advertisements is crucial to comply with legal requirements and avoid problems due to this.
CONAR carries out rigorous inspections and annually suspends several bahamas telegram screening advertisements that do not comply with the legislation, which makes it even more important to choose the right words to compose the advertising text .
2. Display of television advertisements
Broadcasters already know this, but it never hurts to repeat it: television commercials for children are no longer permitted, since 2014, by the Conanda resolution .
In addition, advertising that uses animated characters or that makes reference to the children's world, which in some way attracts the attention of children, is also prohibited.
This article on children's advertising on television is one of the most controversial among experts for and against.
While some believe that it is not possible to advertise to children without being abusive by definition, there are those who believe that this ban is a way of censoring and restricting the consumption of products by the population.
3. Promote unhealthy eating
It's not just the overconsumption of processed foods, full of preservatives, sugars and fats, that is bad for children. In fact, just eating these products is bad for you.
And how many filled cookies, industrial cookies, boxed juices, among others, have advertising aimed at children?
Because they have no sense of control, children may be led to consume more than they should, causing overweight and obesity.
4. Restrictions for children
In the 1990s, when there was no regulation on children's advertising, an advertisement for a licensed “Mickey and Minnie” product (which is no longer permitted today) was shown on television.
In the commercial, a child was repeating something like “ I have it, you don’t .” This is a clear example of the shame that is no longer allowed today.
Conveying the idea that a child is inferior for not having a certain product or, on the contrary, convincing him that he is somehow superior for acquiring something, characterizes shame . Therefore, it is prohibited in children's advertising.
Scaring children or showing any kind of danger from something illegal is also not allowed in children's commercials.