But as mentioned, the quality of leads is what matters. Giving buy telemarketing data away big, expensive prizes may generate lots of attention, but it also attracts freebie seekers. They’re definitely not your ideal customers.What you should do is to give away something your target audience wants. Most of the time, that’s your product. At ahrefs, we used to give away a free annual subscription whenever we sponsored podcasts.
Although we no longer do product giveaways, we still run giveaways for our swag. In fact, we gave away some recently, and that generated tons of interest:what if you’re a new company or have a product that no one knows about? Well, that was my exact situation. We couldn’t give away our jacket because we were so new that we only had a prototype. In that case, follow tactic —partner with another company.