Sales psychology in the context of ambassadors

[samiaseo222]

Nowadays, many brands and products have their own ambassadors. The ambassador is often a well-known person, such as an actor or a sportsperson. He or she should be recognizable and popular with the public. By using the celebrity image in advertising, we can make a real difference in sales. In modern business, this is an important part of sales psychology.

In 2017, Arskom Group conducted a study on the taiwan phone code effectiveness of an advertising campaign using the image of a well-known athlete, which showed an increase in the effectiveness of product sales by up to 30%.

However, an ambassador alone is not enough to make a product a success. The right person must be chosen to reinforce the image of the brand rather than destroy it. That is why, above all, one should be wary of celebrities who often cause controversy or scandal.



Another important consideration when choosing an ambassador is to avoid celebrities who have recently endorsed other brands and products. When consumers see the same face in more and more advertisements, this will certainly not increase their interest in our product, but will only create frustration and negative emotions.