Secondly it misses the value of

[Liton120@]

Secondly, it misses the value of other keywords. Long-tail keywords—those that extend with specific modifiers—don’t get as many searches or clicks, but they get searches from people with serious intent to act. And because industry giants don’t need to be subtle, they often overlook targeting those keywords, leaving room for you to take advantage. Tweak your campaign timing What you say matters, but when you say it can also impact your fortunes.


An excellent ad served while your top prospects uk business email database free are asleep is a huge waste, yet plenty of businesses don’t put much thought into timing when they run campaigns. As part of your audience research, try to figure out when your targets are most likely to be receptive to what you’re trying to say. Consider when they sleep, when they work, when they go out, and when they’re most attentive.




Simply improving your ad timing has the potential to noticeably improve your CPL. Use automation to nurture leads Once you’ve earned a lead, you need to give it the best possible chance of converting, which means nurturing it. If you establish interest but step back and leave everything to the prospect, they’ll likely end up looking elsewhere. The issue with nurturing leads is that it can be very time-consuming—but that’s where automation enters the picture.