In addition, RCS includes an identification stamp when sending each message and allows you to insert text, images, gifs and other resources together. Financially, RCS is more affordable compared to WhatsApp. of receiving this type of message.
Today, only Android devices are RCS-enabled, but Apple may soon enter the number in the philippines game and bring a select group of people to the tool.
Just like WhatsApp, the search engine system is developing a new feature so that users can search for brands and get in touch with them.
This way, a conversational environment is initiated by both parties, not just by the brands. Companies can develop their own bots to conduct customer service in a more optimized and assertive way.
RCS: a complement
It is important to highlight that the use of RCS should not be seen as a 100% replacement for WhatsApp or any other channel.
However, instead, RCS is a complementary investment that adds to the solutions already offered by companies to their customers, providing yet another secure and robust option for communication.
Furthermore, every customer should have the option of conducting service in the medium that is most convenient for them and not be limited in this regard. After all, if we have another robust and complete channel thriving in the market, capable of delivering excellent results, why not incorporate it as yet another means available to your consumers?