Despite your efforts, 96 percent won’t make an immediate russian email address list purchase. But, that doesn’t mean you’ve lost them as a lead. Here are a few things you can do to turn a visitor into B2B sale: Optimize key homepage elements After being acquired by Cisco, Tandberg realized that a lot of traffic was hitting its homepage. Capitalizing on that, they revised their homepage message and aligned it with a compelling CTA that directed visitors to watch a ‘Video Collaboration Guide’.

This resulted in a 50 percent boost in lead generation over a period of 30 days. generate b2b sales leads like tandberg Your homepage is a great testing ground for small tweaks that can yield big increases in B2B leads. Begin by testing simple, but influential elements like your headline, CTA, and copy. Add sign up forms to video content Compared to other forms of content, video is capable of generating 66 percent more leads per year.