8. They use brand hashtags

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Hashtags mobilize and create communities around specific themes or ideas. Adopting trending hashtags is one way to go, but brands can also create buzz with their own hashtags and encourage followers to do the same in support of their campaigns and products.

Sprout’s hashtag tracking tools can find hashtags ireland b2b leads frequently mentioned alongside your brand in posts. It also tracks which hashtags get the most engagement so they can be incorporated into future social campaigns to increase post reach.

Table showing branded hashtag tracking inside Sprout Social
See how customer engagement is evolving on social
Customer expectations aren’t static. As long as social networks evolve their functionality, consumer habits will change alongside them. Download the Sprout Social Index Report™ 2023 to learn more about how social media interaction will impact your brand in 2024 and beyond.


In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a relevant potential audience worth your brand’s pursuit.

But what’s the best way for brands like yours to use the app?

Snapchat’s distinctive features and authentic vibe make it an excellent avenue for influencer marketing. This playbook will help you harness the power of Snapchat influencer marketing with guidance on forging partnerships, creating engaging content and tracking business results.

To optimize your influencer marketing strategy on Snapchat, it’s crucial to collaborate with the right influencers. Conduct thorough research to identify influencers whose values align with your brand, who resonate with your target audience and who can help you achieve your campaign objectives.