Streamline your analytics with Sprout’s social media dashboard

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After creating your first dashboard, repeat th romania b2b leads e first three steps for each dashboard you need. Keep momentum going by updating your dashboards on a weekly, monthly or quarterly basis and sharing them with stakeholders often.

Social media dashboards convert your cumbersome social data into influential stories that are easy to absorb. You’re able to articulate your social ROI to stakeholders across the org by breaking down complexity and clearly communicating your findings.


The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities.

As these creators migrated to social media, influencer marketing became ubiquitous and prolific (and sometimes notorious). The influencer economy grew, creating more opportunities for creators and brands alike. But some wonder if influencer marketing’s potential has already reached its peak, and if trends like “deinfluencing” could topple it.

Taylor Lorenz, author and tech journalist at The Washington Post, strongly disagrees. As Lorenz said at Sprout’s Under the Brand-fluence digital event, “This just isn’t true. None of the data supports that. That’s a media narrative we hear every few years like clockwork. But over the past two decades it’s just continued to grow. Even deinfluencers influence—they are influencing someone to live a certain lifestyle.”

A call-out card from Sprout's Influencer Marketing Report that reads 49% of consumers make a purchase inspired by an influencer at least once a month
Data from Sprout’s 2024 Influencer Marketing Report supports this. Almost half of consumers make purchases at least once a month because of influencer posts, and 86% make purchases at least once a year.