Create compelling headlines or captions.
Use attractive visual material.
Users will have no choice but to share your posts with friends and followers.
3. Optimize your social media profiles
Most potential clients will look at your social media profiles before reaching out to you; they need to have a clear idea of who you are and what you do. When you write a proposal or apply for a job, HR and hiring managers will often ask you to include your social profiles for the same reasons.
Additionally, some may also check out your profile page before contacting you. Some will also search for you on Google. So, ask yourself:
How attractive is my profile?
Does it have all the ingredients that will attract the right people?
When people search for my name, do I appear on Google?
One of the many factors that negatively affect social media SEO is a lack of profile optimization. This neglect is costing you money because it is preventing you or your brand from appearing in web searches.
A well-optimized profile allows your target market and potential consumers to find you online. However, you must have a consistent presence across all channels. It means that your social profiles must be aligned with your blog or website as well as your brand message. Therefore, your audience can quickly find you on different marketing platforms. Google loves it.
4. Optimize your images for SEO and social media
Visuals are an essential aspect of communication. There are amazing content marketing tools that help you develop your brand’s tone of voice. Plus, adding images to your blog and social media posts is the most effective way to convey information.
The human brain can process visual material faster, which is why more people respond quickly to visual content than text. Studies have found that our brains can process about 36,000 images 60,000 times faster than other types of content.