While cleaning up will reduce the size of your list

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That is why companies need to improve email hygiene and clean up from time to time to eliminate those non-existent contacts from our database. [bannerHero] TABLE OF CONTENTS What does email deletion mean? Email Cleaning Warning Signs Benefits of email cleaning 1.- Fewer spam complaints 2.- Better opening and click-through rates 3.- Reduce the cost of email marketing 4.- Less bounces What to do before cleaning your email list 1.- Hard bounces or Hard Bounce 2.- Soft bounces or Soft Bounce Which email lists should be deleted? How to purge non-existent contacts in our database? What does email deletion mean? Cleaning up non-existent contacts in your database means removing people who are never going to see, interact with, or open your emails. it will also improve its overall success. A classic “less is more” scenario .


By removing unengaged and non-existent hospitals email list subscribers, you are marketing only to those who interact with your campaigns. Keeping your lists hygienic by cleaning them should be an integral part of your email marketing . Thus, it is important that you clean your lists at least a few times a year. Email Cleaning: Warning Signs types of bounce If you're supposed to clean your email lists several times a year, how do you know when it's time to do it? The first sign should be in your usual email marketing metrics ( open rates , click rates , bounces). Next, we recommend digging deeper into your statistics and individual campaigns. This will show you unsubscribe and spam rates . If you notice that more subscribers than usual are unsubscribing/unsubscribing from your emails and treating it as spam, you should clean up your list immediately.