Pop-up with a lead magnet for attempted exit

[sakibkhan22197]

5.85% conversion from reading to phone number;
+12.5% ​​of payments from the site were additionally brought by the abandoned cart pop-up;
52.61% conversion from lead to sale for the entire duration of the pop-up.
The conversion from lead to sale from this pop-up is 2.5 times higher compared to applications collected by lead forms.

Want to attract more leads with the same traffic?
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We set up a pop-up with a lead magnet to try to leave the site in order to retain users and motivate them to leave their contacts. The lead magnet is free courses.

Pop-up with a lead magnet for attempts to leave the site
Pop-up with a lead magnet for attempts to leave the site
Results for 3 months:

5.3% conversion to phone from reading,
16% of targeted leads from the total number of targeted leads were collected by pop-up.
Leadbot for qualification on top-level pages of the site
We assumed that if a user spends more than a minute on the top-level pages of the site, they most likely need help in choosing a product. Therefore, we set up a lead bot with qualifying questions on such pages.

Carrot quest lead bots consist of message chains and can conduct a dialogue list of albania phone number with users without connecting a manager. The lead bot message automatically appears on the user's site from the chat icon if he performs a certain action. For example, if he goes to the course page, tries to leave it, etc.

If the user has reached the pages with detailed descriptions of courses, the pages with the basket and payment, then he is interested enough, there is no need to bother him with additional tools. We expect that he will leave a request on his own. We need to "catch" those who cannot segment themselves and choose a course.

Arthur Babayan
Arthur Babayan
Web product manager of online school Umskul
The Leadbot asks the user:

role - parent or student;
Name;
the purpose of the training is to prepare for the Unified State Exam, the Basic State Exam, the Olympiad, and to improve grades at school;
child's class;
school subjects for which preparation is required,
phone number.
The answers are recorded in the user card in Carrot quest and transferred to amoCRM. This data helps sales managers select a relevant offer even before the first contact with the client.