"Direct/none" will also be used if a user accesses your company's website and founder email lists the session is interrupted. A session refers to a series of operations such as data communication and connection/disconnection. If the user closes the browser midway, presses the back button on the browser, or leaves due to slow display speed, no referrer information will be retained. Increasing the display speed tends to reduce user dropouts.
If there is a page without a tracking code, when you move to a link from that page, the result will be "direct/none" because there is no referrer information. A tracking code is a program code that is installed with the purpose of obtaining information on users who have accessed a website using an analysis tool. This can be solved by installing it correctly in Google Analytics.
The impact of referrer spam
Referrer spam may also result in "direct/none." Referrer spam is a nuisance that uses a legitimate referrer URL to direct users to malicious sites. Referrer spam not only makes it difficult to collect accurate data, but can also lead to virus infection, so please exclude it. Referrer spam can be excluded in the Google Analytics settings, which we will explain later.
The user has set up the browser