Audience Targeting on Google Ads

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Targeting methods in Google Ads are the methods with which we choose to direct the platform towards targeted users, precisely.

For Search campaigns, targeting is and remains the keywords and their relative matches (generic, exact and phrase). Keyword matches are indicators of the breadth of the semantic field: if we work in general we are azerbaijan email list intercepting a rather wide field of correlations of the central key.

In exact match and phrase match we narrow down the range of possibilities.

Over time we have witnessed a profound change in the choice of keywords, correspondences, and the cleaning work required of us to take care of the maintenance of accounts and campaigns. Despite this, keywords remain central and are the indicator that we give to the machine to build the matching between user query and response in SERP.

In addition to choosing keywords as a targeting method, there is a setting within Search campaigns that concerns the selection of audience segments .

It is possible, in fact, to insert audiences under observation that allow us to understand to which audience cluster the users that generate performance, clicks, impressions, etc. belong.

This peculiarity of Search Network campaigns provides an assist in the creation, for example, of detailed, extremely segmented Display campaigns, which have as their audience base precisely these segments tested in Search.

The use of audience segments has changed a lot with the introduction of expanded targeting, but in some cases this strategy can still be effective.