Over the past seven years

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Reactions are a way to bring a breath of fresh air, stay up to date with trends and give more interaction to the platform, following the trend of other social networks such as WhatsApp and Facebook.

LinkedIn is trying to reflect the real world. Although, users complain that LinkedIn could become similar to Facebook. That's why the platform created a new feature for users to filter political content in their feeds.

The new “I’m amused” reaction can serve as an “ice breaker” and the formality that LinkedIn has had for years, bringing a good opportunity for brands to increase engagement on posts and the possibility of attracting new users on the social network.

One of the challenges facing companies looking to improve their user experiences is figuring out where to start.

Hootsuite’s flagship annual campaign is the perfect example of how the improvement process can and should work.

Many of its staff and stakeholders have devoted a significant portion of their time working to create Social Media Trends , a massive report describing the current state of online interactions and social media activity.

Each year's efforts require about eight brazil phone number list months of research, from the first "let's do this" meeting to the final "look what we did" celebration. Researchers interview technology leaders and include feedback and data from thousands of users around the world.

The result is a comprehensive ebook that is recognized by the social media community as being state-of-the-art . It is generally considered to be easy to read and visually striking. It is meant to be downloaded, an action that Hootsuite marketers use to track who is interested and perhaps invite them to interact with other company content.

So how can this work, which is done with love but still needs to be improved, be improved? Rock Content helped Hootsuite find a way.

This Wednesday, I co-presented at the Content Marketing Institute's Demand Generation Summit session, alongside Lisa Vecchio, Global Campaign Director at Hootsuite. We shared with the event audience the new approach taken for the annual Social Media Trends 2022 .