The final step in keyword research is figuring out how to target

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Focus on Target Keywords the keywords you want to rank for. Identify the Primary Keyword A topic usually contains multiple keywords. This means you can rank for many keywords with a single piece of content that covers the topic in depth.

However, you need a single main keyword that helps you target the topic. A keyword can be: Primary: A keyword that best represents the topic, has the highest search volume, and is used in key elements of the page (such as the anguilla email list URL, title tag, headline, etc.


). For example, the primary keyword for this guide is "keyword research." Secondary: A keyword in the same topic with a lower search volume that you want to rank for but is not your primary focus. There can be multiple secondary keywords within a topic (e.g., "what is keyword research," "how to do keyword research," "how to find keywords"). Sometimes it can be difficult to figure out whether a keyword is primary or secondary. Luckily, Google has already made this decision for us. All we have to do is analyze its results.