In this article, we will analyze the behavior and digital growth in Argentina, under the premise that it was one of the strictest countries in its confinement measures, and most economically affected during 2020, according to the Institute of Statistics and Census (Indec).
The general state of mobile, Internet and social media use
graph-digital-situation-argentina-2020-2021
The report determined that the Argentine population is 45.40 million people, with 92.2% of that total residing in urbanized areas.
The number of mobile devices is 55.19 million nationwide, meaning that the number of connections through cell phones, tablets and laptops exceeds the total population (121.6%).
Currently, there are 36.32 million Internet users, which represents 80% of the population. Of this total, 79.3% (36 million users) actively use social networks such as Facebook, Tik Tok, Instagram, YouTube. This means that almost all Internet users have profiles on these platforms.
Digital growth: January 2020 vs January 2021
graph-digital-growth-argentina-2020-2021
The Argentine population grew by 0.9% compared to last year, incorporating 412,000 new people.
Mobile device connections, on the other hand, showed a decrease of 2.6%, losing 1.5 million connections.
At the same time, the percentage of Internet users rose by 3.5%, adding 1.2 million new users.
In the case of social networks, their use grew by 5.9%, which represents 2 million new users.
Devices most used by Internet users
Graphic use of mobile devices in Argentina 2021 - Branch
The use of various mobile devices by Internet users in Argentina, between 16 and 64 years of age, is classified in percentage terms as follows:
Cell phone (any type): 98.4% .
Smartphones: 98%.
Mobile phone without “smart” features: 11.1%.
Laptop or desktop computer (PC): 81.4%.
Tablets: 40.9%.
Smart TV for watching online content (like Netflix): 19%.
Video game console: 38.4%.
Smart Home Device: 9.0%.
Smart watches: 14.3%.
Virtual reality devices: 4.5%.
The smartphone market's efforts to improve its device updates and poland number for whatsapp incorporate new advanced features were noticeable in 2021: smartphones have a significant weight compared to other mobile devices, and their use grew by 10% compared to 2019.
Average time spent on digital platforms and devices
graph-time-spent-on-platforms-by-device-argentina-2020-2021
How much time a day do Argentines spend on entertainment, information or communication on the Internet? Let's take a look:
9 hours and 39 minutes is the type of time that is spent connected to the Internet in total.
3 hours and 55 minutes watching TV (broadcast or streaming)
3 hours and 22 minutes using, specifically, social networks.
1 hour and 32 minutes reading news (online or in print media).
1 hour and 54 minutes listening to music through streaming services.
1 hour and 15 minutes listening to the radio.
40 minutes listening to podcasts.
1 hour and 6 minutes a day playing console video games.
Overview of Internet usage in Argentina
general-summary-graph-of-internet-use-in-argentina-2020-2021
In Argentina, there are 36.62 million Internet users, meaning that 80% of the population uses this service continuously. Compared to 2019, there was a growth of 3.5%, which is equal to 1.2 million new users.
On average, Argentines spend 9 hours and 39 minutes a day browsing the Internet from any device (smartphone, tablet, laptop, video game console, TV, etc.). However, 94.5% of people prefer to use mobile devices to access the Internet.
Overview of Internet usage via mobile devices