Gamified elements within a non-game app motivate people to use it more. You don’t even need to rebuild the app - just add interactive experiences into the existing build. Thus, you’ll make previously mundane activities fun.
By implementing the game mechanic of leve telegram user database ls, Duolingo drastically increases the learning value of our courses and boosts user engagement. It uses all the elements you could ask for: internal currency (lingots), social interaction (Facebook invites), competitiveness (scoreboard, badges for achievements), and point-based rewards.
10. Create Highly Personalized Content & Recommendations
Here is another callback to customer segmentation. Rely on your knowledge of your users to make previously mundane activities fun and create the type of content they’ll enjoy. This is especially effective in content marketing, where personalization can significantly improve engagement. Important note: people are more responsive to personalization based exclusively on information they've volunteered. If you use third-party sources, your users may feel violated.
A good example of personalized content comes from Evernote. The brand understands that its users are interested in productivity, goal setting, and app usage tips; hence, its content covers these topics.
There is another more famous player that leverages highly personalized content - Netflix. Their algorithms have over 2,000 clusters of consumers, each of them seeing a slightly different layout of the main screen.
Conduct granular segmentation to distribute highly relevant messages.
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11. Get Your Push Notifications Right
Before you can convey messages, offers, or other information to your users through push notifications, you need to communicate their value. The opt-in message is the perfect place to explain how users will benefit from receiving your push messages. You’ll get more opt-ins if you give users the option to decide what notifications to receive.
Here are other recommendations to get it right: