hat trends will be relevant for MVNOs in 2025?
Many MVNO representatives interviewed by ComNews noted that artificial intelligence was actively developing in telecom in 2024. This trend will be relevant in the future. "As for trends in telecom in 2025 and in the coming years, we can highlight the introduction of AI and language models. They will be used to increase efficiency and improve customer service. AI is one of the most important growth drivers for the telecom industry," said a representative of the SberMobile press service.
As telecom analyst australia telegram Alexey Boyko explained, MVNOs and MNOs will indeed increasingly use AI. It can be used to combat spam and telephone fraud, and personalize services.
"Fraud protection will continue to be an important trend in 2025 with the development of new services and products based on artificial intelligence," said Anastasia Speshilova.
Anastasia Speshilova noted that in 2024, GPB Mobile prevented customer losses totaling about 90 million rubles thanks to the launch of a multi-stage subscriber protection system from fraudsters, Digital Immunity. In addition to anti-spam and call verification services, GPB Mobile added an anti-fraud module. Alexey Chernetsov said that over the past year, VTB Mobile has blocked more than 400 thousand fraudulent calls.
Virtual operators also entered Crimea in 2024. For example, SberMobile began operating in Crimea in 2024, and T-Mobile also announced its intentions. Virtual operators are canceling the surcharge for using communication services in Crimea and Sevastopol: VTB Mobile (CEO Alexey Chernetsov told ComNews about this), SberMobile, and Rostelecom have already done so. Yota will cancel the surcharge in February 2025.
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The virtual mobile operator (MVNO) SberMobile will begin operating in Crimea by the end of 2024. The infrastructure for the subsidiary of Sberbank was provided by the Crimean provider K-Telecom.
The operators also reminded that the rules for number porting have been simplified since September 1, 2024. Now subscribers can change their mobile operator while keeping their number online using an electronic signature. The application can be submitted through "Gosuslugi". Deputy Director General of the Research Institute of Radio Vladimir Risman told the media in October that the number of people wishing to change their operator has increased since then. In addition, according to him, an arbitration system will soon be launched, and when transferring numbers, the operator of the database for number porting from operator to operator (Research Institute of Radio) will check the information about subscribers, since there were cases when operators refused to transfer a number for formal reasons in order to retain the subscriber.
Alexey Chernetsov believes that one of the growth points for operators is MNP technology - the ability to switch from another operator while keeping the number.
He noted the trend that subscribers who switched to VTB Mobile from other operators are connecting a second additional number. It is needed, for example, to receive messages from banks, register on marketplaces, "Gosuslugi" and other services. "Thanks to eSIM technology, you don't even need a dual-SIM smartphone to create a second number. Among VTB Mobile subscribers, 2% use eSIM instead of plastic, and we are confident that this figure will grow rapidly in 2025," said Alexey Chernetsov.
"Transitions within MNP are one of the significant channels for replenishing the subscriber bases of MVNO operators. Considering that the number of T-Mobile subscribers is measured in millions, we can talk about the mass nature of this phenomenon," said telecom analyst Alexey Boyko. However, Konstantin Ankilov believes that there will be no mass redistribution of the subscriber base in 2025.