It was able to cater to the different academic year cycles in telemarketing data different markets while still providing a consistent dashboard for reporting. A multiple touch point approach built trust within their community and empowered the company to take action where needed, as customer-facing staff were able to use the platform to talk to prospective clients as well as resolve requests with existing parents.Why is implementing multiple touchpoints important?BB clients often have customer journeys.
Some may skip a few stages of your initial marketing efforts whereas others might want a high-touch, consultative experience.It’s likely that multiple stakeholders from a single client interact with your brand at various stages in the customer lifecycle. Why would you roll out the red carpet for only one of them, instead of all?Customer curiosity (generated through a targeted and memorable marketing campaign) should be easily satisfied, so there are no obstacles to purchase.