Example of descriptive alt text

[sharminakter]

Do not include the following details in your alt text:

Photo credits and copyright information: Include in the image caption instead
Redundant expressions such as "image of" or "photo of" (unless the format is particularly relevant)
The information all your readers need: add it in the caption or body text instead
Information already provided in the image caption or in the body of the text
Tip: Some people recommend keeping your alt text to 125 characters or less. This is because many assistive technologies stop reading alt text at 125 characters. But this is not a hard limit.

3. Include a Keyword
Adding relevant keywords to alt text can help your images rank in Google results.

For example, this alt text tells Google that our Beginner's Guide to B2B Content Marketing contains a helpful illustration of the sales funnel:

This indicates a relevant Google image result for jordan phone data related to sales funnels.

To know what keywords to include in alt text, you need to do keyword research.

Try doing keyword research with Semrush's Keyword Magic Tool

Simply enter a keyword related to your image and click Search .

Field for entering keywords in Semrush Keyword Magic Tool
Go to Advanced Filters then SERP Features .

Then check Image and Image Block before clicking Apply .

Advanced Filters for Semrush Keyword Magic Tool SERP Features
The tool will display keywords that contain your seed keyword (or a variation) and generate image results.