In the following lines, we will show you 09 examples of marketing campaigns on WhatsApp that won the battle and became famous because they improved interactions with customers and managed to increase sales.
1) The famous Accor campaign
In Accor hotels located in Great Britain or Trianda, guests are offered a new WhatsApp number along with their room key. In this way, they will be able to enjoy simple and fast communication with stockholder database the hotel for the services they need, such as booking a table, requesting extra towels or calling room service. The availability of this tool allows guests to feel more comfortable during their stays.
2) Whatscook
It's been 5 years since the Cubocc agency brought to fruition an innovative marketing campaign on WhatsApp for the Hellman's mayonnaise brand in Brazil, which later expanded to other countries such as Argentina, Chile, Uruguay and Paraguay. The campaign focused on the Whatscook web platform, where users could send photos of their fridges and receive personalized recipes through WhatsApp from a professional chef.
The only condition was to use the brand's mayonnaise in the development of the proposed recipe. This WhatsApp Marketing campaign has become one of the most original and successful of its time, demonstrating the effectiveness of the platform to reach customers and generate personalized interactions.
3) Holidayguru
Holidayguru was born from an initiative of two travel enthusiast friends who created a web page to find the best deals on quick or weekend trips. Over time this idea became a German company that expanded to several other European countries (including Spain).
In this country, their marketing strategy through WhatsApp focuses on launching alerts with last-minute promotions and discounts so that users do not miss attractive opportunities. In these offers you can find flights for only 80 cents, which gives real value to users. Holidayguru's marketing strategy on WhatsApp is an effective way to reach customers and generate interactions.
4) Get an AYGO – Toyota
Toyota has once again surprised us with a great WhatsApp campaign, this time offering a car that would be given away on Valentine's Day under the name "Get an AYGO". The brand invited those interested to use their best seduction techniques through text messages, photos, videos and audios.
The campaign was a resounding success receiving more than 17,000 messages and 89,000 conversations with peaks of up to 300 simultaneous conversations. The brand recorded the seduction tips on its website and compiled the best participants, thus receiving great visibility in multiple communication media in Spain. This WhatsApp marketing campaign demonstrated once again the platform's ability to generate entertaining interactions with customers and brands.
5) Pringles Campus
Pringles, the potato chip brand, also recognized the potential of WhatsApp Marketing to reach its younger audience because after having carried out contests through Facebook in 2013, it decided to tie up with WhatsApp to challenge participants and deploy their creativity by sending messages. The contest consisted of several phases, starting with sending messages using just an emoji, which had to be supervised by Mr.Pringles.
Participants would then move on to five mini-challenges, where they would demonstrate their ability to lead and move the masses. If they were able to complete this challenge, they would receive a phone call with a clue. The campaign was a resounding success with over 300,000 people taking part. The final winner became a Pringles social media ambassador and was paid around €1,000 per month. This campaign demonstrated how WhatsApp marketing can be used to engage customers in fun and exciting competitions, while strengthening the connection between the brand and its audience.
6) Rent a Predator – Adidas
In 2020, Adidas came up with a campaign to help London football teams with an unstable model. The campaign, called “Rent a Predator,” would allow players to request a replacement through WhatsApp if their teammate missed the game at the last minute. The general idea was for these teams to send the time, day, and location of the game to Adidas WhatsApp and for Adidas to send them a player.
Those selected had the opportunity to play alongside football stars such as Kaka and top London talents, whilst promoting the brand’s Predator20 boots. The campaign was a resounding success, with the football stars’ on-pitch appearances going viral in just six days.
7) “Road to the Final” – Heineken
On the occasion of the UEFA Champions League final, the prestigious Dutch beer brand launched an ingenious marketing campaign that highlighted the use of WhatsApp as the main channel of communication with its consumers. As in previous years, Heineken sought to reward its customers by offering them tickets to the UEFA Champions League final, but this time it created an exciting game with a robot that would challenge the finalists via WhatsApp.
Participants simply had to send a message containing the word "Champions" to start the game, and then the robot asked them questions that they had to answer correctly to have a chance to win. Thanks to this campaign, Heineken managed to attract much more attention in the market.
8) Marta Ceramics
A ceramics workshop in Madrid has found success by focusing its business strategy on WhatsApp Business. The company has been recognized as one of the best performing small businesses in Spain thanks to its marketing campaigns in collaboration with the app.
The workshop uses WhatsApp Business to manage its workload, allowing it to interact more effectively with its clients and students to meet their expectations and provide greater satisfaction. The workshop owner appreciates that through this instant messaging tool, she is able to meet the challenges of running a demanding business and has gained greater notoriety as a result.
9) Absolut Vodka
A few years ago, Absolut Vodka decided to launch the limited edition “Absolut Unique” in Argentina and celebrated it in style by hosting an exclusive VIP party. To add to the excitement, 4 million bottles were put on sale with the slogan “One of a kind”. Millions of expressions and announced that two lucky people from the general public would have the opportunity to attend.