Acquisition : you can improve the acquisition of followers by linking with an arrow to our profile, inviting users to follow us.
Promote new or already launched products by linking to a pre-sale or reservation landing page.
Remarketing : with these stories you will be able to impact users who have already been on the company's website and who have not converted or purchased.
Tutorials and driving traffic: One of the biggest shortcomings of stories is that the option to insert a link is not yet available to everyone. But with promoted stories, it will be possible to boost web traffic since they allow links to sites.
Conduct interviews with a relevant person from the company. This will allow you to showcase the ambassador and channel the interview questions through Instagram Direct.
Real Time : It is essential for brands to be up to date with what is happening in the world to take advantage of Instagram stories. Therefore, it would be interesting for companies to add some current topic or trending topic.
Storytelling, both organic and paid, to build trust with followers and convey an experience to them.
Stories are what we see from people close to us. If a brand breaks into Instagram stories, it must do so in a familiar way. It is necessary to stand out and not abuse commercial content so as not to saturate the user. The format, message and design have to be aligned with Instagram stories.
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There are very few advertisers on Instagram Ads Stories at the moment , and there are hardly any brand ads. This means that it is a great opportunity to stand out, as you can get interactions at a low cost.
Web positioningFacebook Ads: Dynamic ads for physical stores and their advantages
With this new type of advertising, online and offline are coming together a little more. Companies will be able to segment users who are close by location by kilometers , showing them products that they have in their physical stores.
The user will see a catalog that is connected to Facebook Ads and will not see products that are out of stock, that is, that are not in the store.
The ads will appear in carousel format and will contain the necessary information so that the user does not have to leave Facebook. It will even be possible to buy the product through Facebook (without going to the website) and these ads will also have a map showing how to get to the nearest store.
Another option is that the user will be able to buy the products and then pick them up minutes later in the store without having to wait or queue.