October has just begun, but our minds are already on Black Friday , which is scheduled for November 24th. The truth is that we never stopped thinking about it… Throughout this month, we will talk a lot about this topic, bringing tips for affiliates, advertisers and consumers. First of all, we cannot fail to mention the consumer expectations for this year – which are positive! The 2023 edition is promising to deliver much better results than last year.
What to expect from Black Friday 2023?
The Brazilian Electronic Commerce Association indicates that e-commerce revenue is expected to increase by 10%. In the first half of this year alone, e-commerce sales revenue cameroon phone number data reached R$80.4 billion. Furthermore, according to the 2023 Consumer Panorama , a study conducted by Globo's Market Intelligence team, 62% of the AB class intends to buy on Black Friday in 2023.
We know that 2022 was not the greatest success for retail as a whole. According to a survey carried out by Serasa Experian, it was the first time that there was a drop in online sales since the beginning of the event in the country in 2010. The high interest rate, consumer default that reduces purchasing power, the country's political scenario and especially the World Cup were factors that contributed to the drop in sales.
However, the trend for Black Friday 2023 is extremely positive! “Black Friday has had three atypical years. For this year, both retailers and consumers are more optimistic about the date,” says Fábio Garcia, head of retail business at Google Brazil. In addition, the consumer journey has matured. Consumers are more demanding, and according to Google research , consumers consult six channels on average before making a purchase. The majority (91%) of Brazilians will use online channels to obtain information about prices, discounts, and products.
According to the Consumer Panorama – 2nd Semester/2023, 24% of consumers would buy smartphones; 22% would buy shoes; 21% clothes and accessories; 20% perfumes and cosmetics; 19% electronics; 18% home appliances; 16% furniture; 15% household goods; 10% toys and market items; 9% books and travel. And you, do you already know what you intend to buy? Or sell?
Finally, here's our friendly advice: there's still time to become an affiliate and take advantage of this time to earn some extra income. Click here to sign up on our platform and earn commissions selling products from big brands. And don't miss our tips for planning for Black Friday.