Brand strategy: features, stages, segments

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Any work is impossible without a plan. Especially without it, you can’t do business. This is a roadmap, thanks to which the created brand enters the market and does not disappear, but develops, acts, becomes recognizable and necessary. In order to create and strengthen it, a correct brand strategy is necessary. It is the one that sets the vector of development, works to strengthen the image, and as a result - to ensure sales.

This is a comprehensive service and can be ordered from Fractus.

What is brand strategy
The term "strategy" is taken from military science, meaning "the art of the commander". It is a long-term plan created to help achieve a specific goal, allocating resources.

Brand strategy is a plan for business formation and promotion: consolidation in the market, increasing recognition, working on a positive image. It determines where and how the brand will move over several years.

What is brand strategy

Steps to creating a strategy
Express audit . The business itself and its angola email list 276670 contact leads processes, market, competitors are studied. The target audience is determined.
Creating a brand strategy . The brand development strategy is drawn up in a document that describes the main idea, the needs of the target audience, the features of the product and its points of contact with the target audience, brand positioning, and consumer associations.
Development of corporate identity . Work on the logo, creation of identity – those elements that will identify the business. By them the consumer will recognize the brand.
Selection of communication channels . The communication strategy outlines the brand's interaction path with the audience. There are several communication channels: SEO promotion, work with social networks, viral marketing , public events, etc.
Steps to creating a strategy

Strategy and business segments
A business development plan is needed for a brand of any segment:

corporate . The image is formed in three directions: not only as a supplier of services or goods, but also as a reliable partner, as well as an employer;
commodity . Assigning certain values ​​to the product based on individual characteristics, forming a unique selling proposition , determining points of contact with the target audience;
personal . The personal brand strategy is aimed at focusing attention on a person, highlighting their individuality, and distinguishing them from others;
HoReCa . The atmosphere of hospitality, safety, individuality, comfort – all this must be emphasized. First of all, the corporate style and design of the premises are important;
retail . The plan is developed for retail facilities - boutiques, stores, shopping malls. The emphasis is on merchandising and design of the facility.
Benefits of cooperation with Fractus
Need brand strategy development? Then Fractus is the place to go. Thanks to well-coordinated teamwork, you will get an effective result – an action plan developed from scratch. And you do not need to look for a personal contractor for each stage.

We will create a strategy for business, having analyzed the market, competitors, target audience, product, your business processes. We will find the most successful communication channel that will convey the brand value to the consumer and create a positive image. And, of course, brand promotion on the market will also be included in the array of works.

We discuss the cost with each client separately, as it depends on the volume of work required – whether branding is needed, whether the marketing concept is ready, etc.

Don't look for other solutions! Trust us with creating your brand strategy. We will solve even such a difficult task: we will create a personal working strategy for you that will lead your brand to recognition and increased sales.

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!