Do you know what time you can call to sell or what is the best time to sell? The process of converting a potential lead into a client is not easy, since, according to data from Black and Orange , executives need to make an average of 5 calls before making a sale, which could be undermined if you do not know what is the best time to call a client .
Therefore, in this text we will review:
What is the best time to call a customer? (based on statistics);
The best time to do business according to your goal;
The best time to do business according to your potential customers.
What is the best time to call a client?
The first step to knowing the best time to do business is to look at previous statistics that have worked for others. According to research by Revenue , the best times to make sales calls are between 10:00 and 11:00 am and 4:00 and 3:00 pm; because, in general, people are more relaxed, after completing the first tasks of the day or getting ready to rest.
Knowing this, will you go into the office next Monday and call your prospects expecting a satisfactory response? Of course not! The process of defining the best time to make a sale is just beginning. The same study places Monday as the worst day to make a sales call, with only 42.5% of responses , while Wednesday got 68% of responses, followed by Thursdays, with 56.5%.
What is the best time to do business according to your goal?
If only the process of determining the best time to make a sale over the phone was as simple as that. However, it is very important to take into account several factors that will be decisive in making successful sales over the phone.
This is the type of contact made by a telephone agent in order to present a product without the recipient having had any prior interaction. According to Lead Lander , the success rate of this strategy ranges between 1 and 3%. However, cold calling continues to be a recurring technique in the strategies of a large number of companies, especially small B2B businesses with limited budgets.
For this type of interaction without prior context, it will be very helpful to take into account the statistics presented above, as well as the time until which calls can be made to sell and the time until which call centers can call, according to the regulations of each country.
Calls to decision makers
Now, let’s say you’ve got a list of india fax number contacts who downloaded an ebook or guide from your site, so you know what and where they do business. While this may not seem like much information, it’s actually a great starting point. Revenue data reveals that the best time to call a customer/decision maker (depending on the type of business) is between 4:00 PM and 5:00 PM, followed by 3:00 PM to 4:00 PM and 5:00 PM to 6:00 PM.
These types of calls are made to B2B businesses, so you should keep in mind that your prospects are likely to have a schedule full of meetings, so it will be more convenient to look for them after the usual lunch hours in the region.
Warm calling
Unlike cold calls, warm calls are part of the buyer journey tracking carried out through various platforms such as social networks, WhatsApp, Google Ads, etc. Therefore, prospects not only already know about your products or services, but they have searched for you themselves.
The magic of defining the best time to call a client is that it goes beyond reviewing previous statistics, but rather executing a personalized strategy based on your prospects' interaction history through omnichannel software .
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