Digital Communication Expert Gives Us His Reflections on Politics and Tourism 2.0

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1.10 —Regarding Content Marketing in Tourism, do you think that in this area the Image or the Text has more Weight?
Throughout the different interviews we have developed for the Experts section of the blog, we have addressed different experiences, points of view and advice that revolved around the application of Content Marketing strategies in companies, brands, eCommerce stores and people (in the form of Personal Branding ). But, how will it be applied in the field of politics ? And in the tourism sector ? To answer these questions we invited Luis Fernández del Campo  who will explain his reflections on  Politics and Tourism 2.0.

Luis is a freelance SMM consultant specializing in Digital Communication , providing advisory services and management of Social Media strategies for SMEs . He has 15 years of experience in Business Management, training and new york realtors email list advising entrepreneurs in the automotive sector and their respective brands.

 
Del Campo is also Vice President of Innolearning 2.0 , an association that promotes professional training in the new digital communication environment. Previously, he was Community Manager in a political organization, having implemented, maintained and managed its websites, blogs, blog networks and social media profiles.

Beyond his work as a consultant, he can be seen at events and courses related to Social Media , Social Networks , Online Community Management , Politics and Tourism 2.0 , as a trainer, lecturer and speaker.

In this interview, we spoke with Luis about his beginnings and how he believes that Social Networks can be generating an impact for the benefit and promotion of Politics and Tourism 2.0 with alternative and digitalized content, which allows attracting a larger audience with greater exposure around the world through a single click.


Influence of Digital Marketing and Social Networks in Politics and Tourism 2.0
— How did your transition from analog to digital begin?
In a totally casual way, when in 2007 they opened a blog for me for my political candidacy for C's in the municipal elections in my city, Esplugues de Llobregat .

From then on, I became accustomed to interacting in the digital environment through the blog, later joining Facebook, Twitter and other networks, as additional means of communication to the traditional ones.

You could say that I entered Social Networks from politics , as tools to connect and relate with people, sharing ideas and information.

I would highlight that the key to assimilating them as something habitual in my life is that I have always been “social” and sociable , I have always had a special interest in connecting with people.

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—When did you decide to make a living doing what you are passionate about?
When I became unemployed in 2009, following a mass layoff at the company where I worked.