We have understood that visual content is a strong point in content marketing strategies but now let's see an example of a brand that makes the right use of it.
The images of Jacquemus
Jacquemus is a French clothing and accessories brand. It is classified as a luxury non-luxury brand, but what does that mean? The designer Simon Porte tells a very personal and original luxury: it maintains the traits of luxury channels but at the same time it distances itself in the price proposition.
Her authenticity and transparency danish number phone attracts the attention of her target, millennials, also through the way she communicates on Instagram. Her content strategy, in fact, photos and short videos. On the one hand, fashion and luxury are emphasized, on the other, real-time transparency. The mood of these contents is original , elegant and with a strong artistic and communicative component .
In your case, you can use images to grow your brand and get closer to the community.
Short videos
We know by now that the latest generations use social media differently, as spectators, and as such they want authenticity and sincerity. For this reason they do not like constructed content but rather appreciate short videos with few frills, which tell concise stories and are fun and/or surprising .
Instagram is the platform that prefers this type of content. On TikTok, however, videos can be longer than 30 seconds because this platform is increasingly taking on the appearance of a television.