Basics on the team page

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The general recommendation is: little text, lots of images. Stick to the name, position, and contact details, perhaps a short biography or a quote – but nothing more. When it comes to photos, it's important to remember that only professionally produced photos will come across as professional. A coherent image of the company must be created, which means the website design must also be reflected on the team page, even if a more creative solution is chosen. Stay true to the company philosophy. Depending on the industry the company operates in, a creative or perhaps more serious implementation is expected, but that doesn't mean that banks, for example, can't also come across more casually on their team pages these days. Consider how you want to present yourself and which approach suits your buyer persona . In large companies with many employees, a creative idea can of course only be implemented to a limited extent due to the sometimes significant effort involved. However, founders and the first management team should at least present themselves as a team.

One more note: When designing your team page, consider how you can add new morocco phone number data team members. Depending on the design and idea, this can be implemented with more or less effort. Consider your time and financial resources, for example, whether a new group photo or illustration can be created every time a new employee joins the company.

Include a link to your careers page on the team page. This is often a place for applicants who want to get a feel for your future colleagues. "Become a team member" or "Join our team" would be a friendly invitation.



Team page name




Purpose of the team page


The team page should primarily create one thing: trust. And it should convey the company's personality. Most website visitors first learn about the product, and then move on to the profile or team page. Potential customers literally want to get a feel for the people they want to do business with beforehand. And especially with start-ups, investors like to learn about the company's personality(s). If I like the team and can imagine working with them or hiring them, I'm more likely to get in touch than if I have a bad feeling. That's why it's incredibly important to create a trustworthy and open image of the team.