What is the optimal conversion rate?

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Your store's conversion rate will therefore be 2%, which means that 2% of visitors who arrive on your e-commerce make a purchase.

conversion rate

Conversion rate varies depending on industry and business model.

The conversion rate of e-commerce in Italy is around an average of 1.6%.

Research conducted by Digital Innovation observers has also highlighted that 43.9% of visitors abandon an e-commerce website within a few seconds.

Here is a quick recap of average ecommerce conversion rate for the most popular industries (source: ShippyPro )

Average ecommerce conversion rate by industry

How to increase conversion rate?
Is your campaign getting a lot of clicks, but your conversion rate is low?

A low conversion rate can be an indicator of one of these problems:

your offering is too expensive for the market, or not valuable enough for your audience;
Your site design is not intuitive and it is difficult for people to take action.
How to solve these problems?

Start by thinking about your offer and pricing strategies . If what you taiwan email list offer is truly irresistible and in line with your competitors' offer , more and more people will want to get it.

Once you have made sure that your offering reflects the needs and demands of your target market , you can move on to optimizing your site design.

There are several things you can do to make your site more intuitive and encourage visitors to convert into customers.

Test every section of your site and experience first-hand the navigation experience your visitors experience.
Make sure it’s clear from the start what your business is about.
Increase the size of your buttons and calls to action , and try changing their colors.
Use only high quality images .
Try adding a video or some engaging content to your landing page .
Make sure your site is mobile-friendly.
Make it easy for people to contact you.
These are just a few suggestions, there are many ways to optimize your site to increase the conversion rate of your e-commerce and start earning online .