Inbound Marketing by Bell Performance

[suchona.kani.z]

At the beginning we looked at the inbound marketing of the Sears catalog, an example dating back to the last century that I would define as enlightening, considering that it was created when the term inbound marketing did not yet exist.

Now I would like to show you some more modern examples, belonging to the era that corresponds to digital inbound marketing.



The first example I want to give you is that of the Bell Performance company (Florida), a manufacturer of fuel additives for companies and individuals that, by applying inbound marketing strategies, has had amazing results.

The critical issues. Bell Performance had created a website but was unable to optimize it to acquire new customers and increase brand awareness, and there was no strategy in place to collect information about visitors and their behavior on the site. All of this prevented the company from growing.

The solutions. Through the strategy implemented by turkey email list HubSpot, the company has:

optimized the site for SEO by using the right keywords;
created new landing pages reachable through links on the site, on social networks and in emails;
created successful DEM campaigns.
All this made it possible to “accompany” contacts along the purchasing path.

Results. The results, as anticipated, were astonishing:

acquired 600 new customers in the first year of applying inbound marketing;
80% increase in online customers in the second year of implementation;
1400% increase in monthly contacts collected.